In Dana News

Hopewell, New Jersey. The Travel Weekly Magellan Awards honor the best in travel and salute the outstanding travel professionals behind it all. Dana Communications proudly received four awards for 2011, including two Gold and two Silver Magellan Awards:

A Gold Magellan Award in the Travel Agent/Agency Category for “Wrap Yourself in Westin.” This Advertising/Marketing Campaign motivated travel professionals to experience and sell Westin Hotels & Resorts. The one-week campaign engaged 8,401 travel professionals, added 4,000 new registrants and reached nearly 15% of the entire travel professional market in North America, far exceeding the stated goal of our client.

A Gold Magellan Award in the Hotels and Resorts Category for the Turtle Bay Resort “Wedding Wars” Campaign. This Advertising/Marketing Campaign partnered with Wedding Wars, the entertaining VH1 reality show, to promote this Hawaii resort as a dream wedding destination. Dana’s campaign drove viewers to a landing page to vote for their favorite couple and link to the resort for information and reservations. The results included impressive returns in room reservations and revenues, plus requests for the exact wedding ceremony featured on the TV show.

A Silver Magellan Award in the Hotels and Resorts Category for Kiawah Island Golf Resort’s 2012 PGA Play Promotion. This Print Advertising Campaign promoted a one-week opportunity to play The Ocean Course, host of the 2012 PGA Championship, under major championship conditions. Dana’s campaign leveraged the prestige of the PGA event, generated valuable revenue, promoted year-round packages and positioned our client as the East Coast’s premier golf destination.

A Silver Magellan Award in the Hotels and Resorts Category for the Turning Stone Golf Resort & Spa “Turn Around” Campaign. This Advertising/Marketing Campaign for a well-known casino destination in Verona, NY, promoted the resort’s lesser-known resort offerings. Banners, direct mail, email, web, print and television advertised attractive value packages to increase business for the resort’s award-winning golf courses, spa and Lodge. The email component was especially powerful, outperforming industry averages by as much as 50%.

“Dana submitted four entries and is extremely proud to have received a prestigious award for each entry,” said Lynn Kaniper, Dana’s Creative Director and COO. “This competition attracts outstanding work from top travel agencies worldwide, so winning four Magellan Awards demonstrates Dana’s creativity and the results we achieve for our clients in the travel industry.”

A leading lifestyle marketing agency, Dana has offices in New York City, Hopewell, New Jersey, the Carolinas and Los Angeles, California. Dana’s clients include some of the most impressive brands in travel and hospitality. For additional information about Dana Communications, visit or contact Jeff Gurtman at or 609.466.9187 x136.

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