Staying Chill: Destinations Are Tapping into the Coolcation Travel Trend

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One of 2025’s hottest trends is pretty cool. So cool in fact, it has shifted the focus on summers spent vacationing in warm, tropical islands and sunny locales in southern Europe to less-crowded areas with more gentle temps like Canada, Iceland, Ireland, Scotland, Norway, Finland and Sweden. In the United States, top cool climate vacation spots include the Pacific Northwest and Alaska.

Deeper Dive: The Duplexities of Dupe Travel

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So, you have your heart set on visiting Paris but aren’t a big fan of crowds. Adore the thought of dining in Sicily, but the possibility of going over budget is leaving a bad taste in your mouth. No worries. Although it’s been said (and sang!) that you can’t always get what you want. We believe, thanks to dupe travel, you can. And, to all the destinations out there, guess what? You can get what you want too.