In recent years, the Internet has increasingly become the go-to source for house hunters—in 2014, 53% of potential buyers started the process by searching online, according to “The Digital House Hunt”. Once they do the groundwork online, they take the step of contacting an agent. SEO Basics The most important rules for optimizing a real […]
Search engine optimization (SEO) is all about helping potential customers find your business by creating brand awareness, while driving site traffic and sales. This is especially true for the restaurant industry. Following are some basic SEO tips for restaurants that can help you get the most out of your website. Understand How Diners Search People […]
Hotel and resort clients often ask us if their website should include a blog. As you might suspect, our answer is “it depends.” The downside is pretty easy to lay out. Like any marketing initiative, blogging requires an investment of time and money. On the upside, blogging gives you another kind of social media presence […]
Web developers and SEOs often lament the idea that Google is “only in it for the money.” While this is certainly true of most companies, it doesn’t change the fact that many of the changes pushed by Google are good—good for business, good for search results and good for Internet users. Most of all, these […]
“Nobody reads anymore.” Quite possibly, the three most offensive words ever uttered to a professional writer. My friend, a high school English teacher, hears a similar line. “There’s no point to learning how to read and write the ‘old-fashioned’ way,” her students swear. “We understand Textese perfectly.” Textese. Textspeak. SMS language. You know, that pervasive […]
The time is nearing when SEO pros and marketers may be forced to employ paid search campaigns to replace the keyword data that used to come from organic traffic. SEO guidance from organic traffic is coming to a standstill with the dramatic increase in keyword data that is now categorized as “(not provided).” While Google […]
On August 13 and 14 of this year, Google hosted its second annual Google Engage Summit at the company’s headquarters on the Mountain View campus in Silicon Valley. Attendance was fully sponsored by Google, and 100 “All-Star” agencies were selected from 14,000 companies worldwide to participate in the conference. Dana Communications was among those selected. […]
I’m often asked about blogging for SEO. Mostly, “Should we do it?” The answer: it depends. Blogs have a real SEO upside. They are a simple, cost-effective way to create a consistent stream of new content that keeps a website on Google’s radar. Google strives to index new content quickly, and when a site is “known” for […]
It’s no secret that on-page content is only one part of producing a well-optimized hotel website. Search engines have long sought ways to determine the credibility of websites for ranking purposes. Linking has been—and still is—a very important part of the formula for determining search engine results. At the same time, enterprising SEOs have always […]
The Google AdWords platform has rolled out a bundle of changes over the past six months. Which means it’s important for campaign managers to understand their account options and balance the choices for their paid search advertising campaigns. To help facilitate this process, check out the following breakdown of the most important issues. Let’s start […]