TEE UP A GREAT STORY
Whether golf is your main story, or just part of the narrative, don’t handicap your efforts by working with a golf resort marketing agency that doesn’t know the ins and outs of the game. Through our relationships with golf’s insiders (like the editors of PGA Magazine), we understand what’s trending in golf resort marketing. And our work with Kiawah Island Golf Resort, Kingsmill Resort and other world-class golf destinations gives us firsthand knowledge of what golfers and their companions really want in a golf experience.
When it comes to golf, a picture’s worth a thousand words—and a video’s worth even more. As the agency of record for Kiawah Island Golf Resort, Dana had the unique opportunity to help market the Resort as it hosted the prestigious 93rd PGA Championship. To showcase the Resort, we produced a dynamic, continuous-loop video that was shown to all attendees as they were bussed to the event. Talk about captivating a captive audience!
Dana created a distinctive brand identity for Royal Isabela, an exclusive golf community on the northwest coast of Puerto Rico. While highlighting the incredible golf experience at this Caribbean gem was the lead message, it was also important to communicate the passion the owners bring to the project and their commitment to preserving the land for perpetuity. Dana understands how secondary messages add depth and clarity to the main brand story.
Kingsmill Resort, in Williamsburg, Virginia, is an upscale AAA Four Diamond destination situated along the James River in America’s Historic Triangle. It’s also home to the LPGA Kingsmill Championship and three stunning golf courses designed by legendary pros. Dana created fresh, clever branding with a new campaign based on the theme of “Freedom.” This concept gives a nod to the area’s historical importance, while emphasizing the riverside fun you’ll find at the resort, which sets it apart from anything else in the region. Our targeted campaigns are increasing awareness, producing results that exceed goals and delivering excellent return on investment.