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Social Media

The Do’s and Don’ts of Responding to Online Reviews and Comments
By Gina Hagan
In Hospitality, Social Media
Posted June 6, 2022

The Do’s and Don’ts of Responding to Online Reviews and Comments

These days, reviews are just a few keystrokes away, and an astounding 98 percent of consumers are reading them before giving their business to a company. Yelp, Facebook, Google, TripAdvisor and [...]

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Bigger Isn’t Always Better: A Guide To Micro-Influencers
By Ashley Kovacs
In Social Media
Posted May 10, 2022

Bigger Isn’t Always Better: A Guide To Micro-Influencers

Influencers were once the go-to for brand endorsements—consumers saw them as authentic and trustworthy compared to celebrities. But now, influencers have become so popular that many are seen as [...]

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The Benefits of Utilizing User-Generated Content for Tourism
By Ashley Kovacs
In Social Media
Posted January 31, 2022

The Benefits of Utilizing User-Generated Content for Tourism

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. But first, what [...]

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Organic Growth on Social Media: What We Can All Learn From That Egg
By Colleen Miele
In Social Media
Posted March 14, 2019

Organic Growth on Social Media: What We Can All Learn From That Egg

Unless you’ve been on a full-blown digital detox these past couple of months, you surely heard about the post that beat Kylie Jenner for the most likes on Instagram. When the @world_record_egg [...]

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