Originally launched in August 2020, Instagram Reels was Meta’s answer to TikTok. Ever since, the video platform-within-a-platform has grown explosively. In 2024, Reels accounted for 37% of the time spent on Instagram. Then that number jumped to 46% in 2025. As the app’s audience goes, so go the marketers — more than half of Instagram’s ads in 2025 were Reels.
Finding the right influencer can make or break your brand’s visibility in a competitive market. Key factors include audience alignment, content authenticity, reputation, real engagement rates, and communication style. By asking the right questions and partnering with the right influencer, you can build trust, drive traffic, and achieve a high return on investment.
People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. (Because if you’re not scrolling while simultaneously streaming your favorite TV show, […]
TikTok isn’t just for dancing; it’s a game-changer for travel brands. Marketers leverage its charm with immersive content, defying age stereotypes. From captivating visuals to viral trends, TikTok’s video-centric nature fosters genuine engagement. Success demands agility, but the rewards are unparalleled. Thrive in the unexpected—TikTok is rewriting the rules for travel marketing.
Can you name the top five influencers in the nation today? Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. users of TikTok, you will too. TikTok is one of the fastest-growing social apps to hit the planet. And it’s grown way […]
These days, reviews are just a few keystrokes away, and an astounding 98 percent of consumers are reading them before giving their business to a company. Yelp, Facebook, Google, TripAdvisor and other websites are hotspots for online reviews and comments that can either dramatically increase or wreak havoc on your business, your brand and ultimately […]
Influencers were once the go-to for brand endorsements—consumers saw them as authentic and trustworthy compared to celebrities. But now, influencers have become so popular that many are seen as celebrities in their own right, and consumers aren’t responding the same way as they used to. Enter micro-influencers. There’s some debate about the follower count for […]
Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. But first, what is user-generated content? According to CrowdRiff, it’s “any content that is voluntarily created and shared by individuals, fans or consumers of a brand who are not associated […]
Unless you’ve been on a full-blown digital detox these past couple of months, you surely heard about the post that beat Kylie Jenner for the most likes on Instagram. When the @world_record_egg was hatched on January 4, Jenner had over 18 million likes on a photo of the influencer with her daughter. In just nine […]
It’s 2018. The question is no longer, “Should I incorporate social media in my tourism marketing?” We’re even beyond why you should (although we will go over that). The question is more about what you should be putting out there and where it should live to deliver results. So, whether you’re new to crafting a […]