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Social Media

Bigger Isn’t Always Better: A Guide To Micro-Influencers
By Lauren Clay
In Social Media
Posted May 10, 2022

Bigger Isn’t Always Better: A Guide To Micro-Influencers

Influencers were once the go-to for brand endorsements—consumers saw them as authentic and trustworthy compared to celebrities. But now, influencers have become so popular that many are seen as [...]

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The Benefits of Utilizing User-Generated Content for Tourism
By Lauren Clay
In Social Media
Posted January 31, 2022

The Benefits of Utilizing User-Generated Content for Tourism

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. But first, what [...]

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Organic Growth on Social Media: What We Can All Learn From That Egg
By Colleen Miele
In Social Media
Posted March 14, 2019

Organic Growth on Social Media: What We Can All Learn From That Egg

Unless you’ve been on a full-blown digital detox these past couple of months, you surely heard about the post that beat Kylie Jenner for the most likes on Instagram. When the @world_record_egg [...]

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Social media and tourism marketing: the why, what and where
By Colleen Miele
In Social Media, Tourism
Posted October 10, 2018

Social media and tourism marketing: the why, what and where

It’s 2018. The question is no longer, “Should I incorporate social media in my tourism marketing?” We’re even beyond why you should (although we will go over that). The question is more about [...]

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  • Bigger Isn’t Always Better: A Guide To Micro-Influencers
    Bigger Isn’t Always Better: A Guide To Micro-Influencers
    May 10, 2022
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