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Social Media

The Power of TikTok Marketing
By Gina Hagan
In Advertising, Branding, Marketing, Social Media, Trends
Posted February 6, 2023

The Power of TikTok Marketing

Can you name the top five influencers in the nation today?  Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. users [...]

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The Do’s and Don’ts of Responding to Online Reviews and Comments
By Gina Hagan
In Hospitality, Social Media
Posted June 6, 2022

The Do’s and Don’ts of Responding to Online Reviews and Comments

These days, reviews are just a few keystrokes away, and an astounding 98 percent of consumers are reading them before giving their business to a company. Yelp, Facebook, Google, TripAdvisor and [...]

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Bigger Isn’t Always Better: A Guide To Micro-Influencers
By Ashley Kovacs
In Social Media
Posted May 10, 2022

Bigger Isn’t Always Better: A Guide To Micro-Influencers

Influencers were once the go-to for brand endorsements—consumers saw them as authentic and trustworthy compared to celebrities. But now, influencers have become so popular that many are seen as [...]

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The Benefits of Utilizing User-Generated Content for Tourism
By Ashley Kovacs
In Social Media
Posted January 31, 2022

The Benefits of Utilizing User-Generated Content for Tourism

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. But first, what [...]

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