This blog is heavy with science-fiction-sounding phrases — but they all represent our reality in the not-so-distant future. To help keep your website findable today and years from now, we’re breaking down everything you need to know about quantum search, which is being hailed as the next generation of SEO. Don’t worry, we’re writing this straight-talking overview for marketers, not developers.
At this point, everyone has a relationship with AI. Even if you’ve never tapped into ChatGPT or Gemini, you’ve been served AI results in a regular Google search. With the tech moving faster than the speed of sound, we thought this would be a good time to define some of the acronyms and language being tossed around as well as uncover opportunities AI presents for destinations.
Imagine your biggest, best-ever Fourth of July celebration. Now add in a whole year (or more!) of fireworks, historic reenactments, museum exhibits, cultural festivals and once-in-a-lifetime events stretching from sea to shining sea. That’s America250, the nation’s largest celebration ever commemorating the 250-year anniversary of the signing of the Declaration of Independence. With July 4 only months away, destinations across the U.S. have already started the party.
The Pantone Color of the Year for 2026 is Cloud Dancer (PANTONE 11-4201).
This shade — and the underlying message it sends — was met with swift backlash. But how did Pantone arrive here? We’re pulling back the curtain to learn more about the selection process, history and what it all means for the travel industry.
Data-driven personalization is how companies such as websites, apps, brands and destinations tailor experiences, recommendations and offers that align with your present and past behavior. Think Amazon recommending sleeping bags and lanterns to you because you recently searched for camping tents on their site.
Since 2000 B.C., when ancient Egyptians hung papyrus scrolls and painted signboards announcing goods for sale, traditional advertising methods have stepped up and got the job done, and they still do. But if you’re looking for a fun, unique way to draw attention to your destination, there’s nothing quite like giving your audience the opportunity […]
Tourism trails are a powerful way to highlight a destination’s top attractions, but not every idea is trail-worthy. A successful trail needs a clear purpose, a common theme, and a sizable audience. It should also be easy to navigate, tech-friendly, and meet state standards. Consulting with an experienced marketing agency ensures your trail is not only engaging but also strategically designed to attract and retain visitors. Ready to create a trail that drives results? Reach out to Dana Communications for expert guidance.
AI is transforming travel marketing by improving customer service through chatbots, enhancing real-time media monitoring, and enabling precise audience targeting. It streamlines influencer marketing and assists with content research, helping brands create more personalized and impactful campaigns. Partnering with AI-savvy experts ensures you stay ahead in this rapidly evolving landscape.
Corporate Social Responsibility (CSR) initiatives are increasingly embraced by companies, drawing in employees, consumers, and investors. Resorts can enhance their appeal by offering customized volunteer opportunities, such as building bikes for kids, partnering with animal shelters, or organizing community cleanups. By aligning these altruistic experiences with their brand, resorts can create meaningful, impactful events that resonate with guests and benefit the community.
At Dana, our core belief is this: A brand is not just a logo, symbol or tagline – it is a living entity, a collection of perceptions and beliefs that live in the hearts and minds of your customers. And, like any living entity, a brand has to grow and evolve. Sometimes the need for change is obvious. Other times, not so much. So let’s explore the more subtle scenarios that should trigger a rebrand.