Marketing

Yes, it’s Terrific, but is it Trail-Worthy?

Gina Hagan | Marketing |

Tourism trails are a powerful way to highlight a destination’s top attractions, but not every idea is trail-worthy. A successful trail needs a clear purpose, a common theme, and a sizable audience. It should also be easy to navigate, tech-friendly, and meet state standards. Consulting with an experienced marketing agency ensures your trail is not only engaging but also strategically designed to attract and retain visitors. Ready to create a trail that drives results? Reach out to Dana Communications for expert guidance.

Pay It Forward: Offering CSR Opportunities at Your Resort

Colleen Miele | Marketing |

Corporate Social Responsibility (CSR) initiatives are increasingly embraced by companies, drawing in employees, consumers, and investors. Resorts can enhance their appeal by offering customized volunteer opportunities, such as building bikes for kids, partnering with animal shelters, or organizing community cleanups. By aligning these altruistic experiences with their brand, resorts can create meaningful, impactful events that resonate with guests and benefit the community.

11 Quick Tips for Travel Blog Bliss

Gina Hagan | Content |

Transform your travel blog with 11 essential tips, from vibrant storytelling and relatable language to striking visuals and practical information. Balancing authenticity with a unique writing style, keep it short and snappy at 500-750 words, and remember, persistence pays off for a truly great blog. Connect with tourism marketing experts at Dana Communications for additional insights into maximizing your blog’s impact.

Destinations – Keep Holiday Travel Pain Points from Snowballing

Lynn Kaniper | Hospitality |

Ahhh, the holidays. Some relish the idea of decking the halls and fa, la, la, la, la-ing in the comfort of their own home. Others can’t wait to get away and escape the chilling temps and holiday hassles, board a plane and travel to a far-flung location that’s warm and exciting. Some place anywhere other than their primary residence. Which is a fabulous idea. But, let’s face it, holiday travel can come with its own set of woes. Here are a few ways destinations can unwrap those holiday travel pain points and prevent them from stocking up.