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Marketing

Microadventures: The 16-Hour Travel Trend
By Gina Hagan
In Marketing, Tourism, Trends
Posted January 17, 2023

Microadventures: The 16-Hour Travel Trend

Oh, we know.  It’s nice to soak up the sun on a two-week jaunt to Bermuda, kiss the Blarney Stone in Ireland or set sail on the Caribbean.  But have you ever thought about vacationing in your own [...]

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Why Representation In Marketing Matters
By Colleen Miele
In Marketing, Segmentation
Posted January 2, 2023

Why Representation In Marketing Matters

The entertainment industry has long been leading the way in representation. It’s past time for other business segments to do the same. To introduce you to why representation in marketing matters, [...]

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Euphoric Advertising in a (Somewhat) Post-Pandemic Society
By Gina Hagan
In Advertising, Marketing, Trends
Posted December 5, 2022

Euphoric Advertising in a (Somewhat) Post-Pandemic Society

We masked up.  We quarantined.  We crooned “happy birthday” to our loved ones through computer screens.  For two long years.  During this time, we saw images of the coronavirus pandemic on the [...]

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The Importance of Personalization and Targeting in Your Marketing
By Colleen Miele
In Marketing, Segmentation
Posted November 21, 2022

The Importance of Personalization and Targeting in Your Marketing

When developing a new brand (or rebranding an existing one), we always advise our clients, “You can’t be all things to all people.” Applying that same wisdom to your marketing efforts, you can’t [...]

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