Marketing

America’s 250th: What Destinations Shouldn’t Miss

Gina Hagan | Uncategorized |

Imagine your biggest, best-ever Fourth of July celebration. Now add in a whole year (or more!) of fireworks, historic reenactments, museum exhibits, cultural festivals and once-in-a-lifetime events stretching from sea to shining sea. That’s America250, the nation’s largest celebration ever commemorating the 250-year anniversary of the signing of the Declaration of Independence. With July 4 only months away, destinations across the U.S. have already started the party.

Yes, it’s Terrific, but is it Trail-Worthy?

Gina Hagan | Marketing |

Tourism trails are a powerful way to highlight a destination’s top attractions, but not every idea is trail-worthy. A successful trail needs a clear purpose, a common theme, and a sizable audience. It should also be easy to navigate, tech-friendly, and meet state standards. Consulting with an experienced marketing agency ensures your trail is not only engaging but also strategically designed to attract and retain visitors. Ready to create a trail that drives results? Reach out to Dana Communications for expert guidance.

Pay It Forward: Offering CSR Opportunities at Your Resort

Colleen Miele | Marketing |

Corporate Social Responsibility (CSR) initiatives are increasingly embraced by companies, drawing in employees, consumers, and investors. Resorts can enhance their appeal by offering customized volunteer opportunities, such as building bikes for kids, partnering with animal shelters, or organizing community cleanups. By aligning these altruistic experiences with their brand, resorts can create meaningful, impactful events that resonate with guests and benefit the community.