Content Marketing Insights Blog | Dana Communications

Social Savvy For Your Generational Marketing Efforts

Colleen Miele | Social Media | February 6, 2024

People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. (Because if you’re not scrolling while simultaneously streaming your favorite TV show, […]

11 Quick Tips for Travel Blog Bliss

Gina Hagan | Content | January 23, 2024March 11, 2025

Transform your travel blog with 11 essential tips, from vibrant storytelling and relatable language to striking visuals and practical information. Balancing authenticity with a unique writing style, keep it short and snappy at 500-750 words, and remember, persistence pays off for a truly great blog. Connect with tourism marketing experts at Dana Communications for additional insights into maximizing your blog’s impact.

To TikTok or Not?

Colleen Miele | Social Media | December 19, 2023

TikTok isn’t just for dancing; it’s a game-changer for travel brands. Marketers leverage its charm with immersive content, defying age stereotypes. From captivating visuals to viral trends, TikTok’s video-centric nature fosters genuine engagement. Success demands agility, but the rewards are unparalleled. Thrive in the unexpected—TikTok is rewriting the rules for travel marketing.

Content Marketing: 8 Must-Ask Questions

Colleen Miele | Content | July 17, 2018November 30, 2018

Decades before content marketing became an industry buzzword, Dana was pulling it off successfully for our roster of travel, hospitality and lifestyle clients. Our storytelling approach has always put the spotlight on compelling, meaningful messages so, as you can imagine, we have some thoughts about how to implement content marketing. (Spoiler alert: It’s not exactly […]

Content Marketing Over Traditional Marketing

Ashley Kovacs | Content | October 7, 2015January 28, 2019

Have you jumped on the content marketing b(r)andwagon? Before you leave your traditional marketing efforts in the dust, take a moment to consider content marketing vs traditional marketing. “Traditional marketing interrupts, while content marketing informs.”* You’re familiar with the attention-getting goals of traditional marketing tools like emails and banner ads, but how comfortable are you […]

Content Marketing Copy: Create, Inform and Grow Your Audience

Lynn Kaniper | | May 8, 2014October 29, 2014

We live in a world teeming with constant messages at every turn. Today’s digital space is now so crowded that many consumers feel overwhelmed, and they’re tired of one-size-fits-all messaging that simply repeats what’s already out there. What’s a problem for consumers is an opportunity for your brand. Create a content marketing strategy, and you’ll […]

Savvy Strategies For Content Marketing

Colleen Miele | Content | March 29, 2012June 5, 2026

Ever read a white paper produced by a company you trust? Opt into a newsletter that brings you factual, helpful information for your business? Or subscribe to a blog that really hits the spot? You may not have realized it at the time, but these complimentary tools, otherwise known as content marketing, do more than […]