Event tourism refers to travel motivated by planned events—whether cultural, sporting, entertainment or business-driven— that draws visitors beyond their everyday environment. From international festivals to global sports competitions like FIFA World Cup 26™, these events don’t just fill seats. They influence where people go, how long they stay and how they experience a destination.
From picking the perfect pumpkin to farm-to-table dining and raising a glass to local vintages on a guided vineyard tour, agritourism is captivating travelers who crave connection, authenticity and a taste of something real.
They’re hitting the headlines, dominating social feeds and changing the way we visit the world. They are some of the top travel trends of 2026 — from perk-infused hotel hopping to meaningful whycations and serene hush-pitality gems. Here’s how destinations, like yours, can get in on the action and stay ahead of the game.
The Pantone Color of the Year for 2026 is Cloud Dancer (PANTONE 11-4201).
This shade — and the underlying message it sends — was met with swift backlash. But how did Pantone arrive here? We’re pulling back the curtain to learn more about the selection process, history and what it all means for the travel industry.
Transformational travel is a form of travel designed to create meaningful, lasting personal growth. It’s intentional in nature and blends immersive experiences, self-reflection and personal challenges to cause a shift in perspective or sense of self.
You might think to yourself, “there’s nothing sweeter than honeymoon bookings” because newlywed couples are willing to spend big to mark this milestone. But there’s another life-changing celebration on the travel and hospitality scene and it may be even more adorable — and profitable! As always, you can count on Dana to learn how to […]
Vacationers traveling with kids come with a lot of baggage (in every sense of the word). We’re talking about age and interest gaps plus all of the gear parents need to take care of their kiddos away from the comfort of home.
Longtime readers know we’ve been seriously blogging about health and wellness travel trends since 2018. While some we’ve covered have staying power (we really don’t see the wellness and yoga retreat going anywhere anytime soon!), others are continually evolving. The Global Wellness Institute forecasts the worldwide market for wellness travel will hit $9 trillion by 2028.
Vacationers are waking up to the importance of sleep in their lives. So they’re booking trips with the primary goal of disconnecting from everyday stresses to improve their sleep quality and create healthier habits when it comes to turning in for the night. Think of them as travelers gladly trading wheeeeeees for zzzzzzzzs.
For many destinations across the globe, the stars just align, literally. With eclipse chasing, celestial excursions and lunar events lighting up the travel calendar, 2025 promises to leave many travelers starstruck indeed. In the age of astrotourism, the sky’s the limit for destinations blessed with dark, clear skies, but savvy spots anywhere on the map […]