When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. Case in point? Let’s look at two Gen Zs. One is a 13-year-old girl making an inspo board for her blowout bat mitzvah. The other is a 25-year-old woman planning the wedding of her […]
Generations are often shaped by major events, ranging from the Silent Generation’s experience during the Great Depression to Millennials and 9/11. And the current global pandemic is no different. While the pandemic is impacting generations across the board, it stands to have the biggest long-term effect on Generation Z, or those born between 1997 and […]
New year, new decade and plenty of new travel trends. Dana curates the latest batch for trends that speak to the ever-growing target of retired travelers. Want to reach an audience that has the time, money and inclination to travel? These five retiree travel trends are for you! More travel with the grandkids. We first […]
A recent report from the National Golf Foundation reveals that interest in golf remains stable, but you’ll certainly test your marketing skills if you’re aiming to attract millennials to golf. Dana is here with a few tips to help you out of the rough. Make it mobile. Of all the things millennial players want, the […]
You’ve probably heard of “glamping,” but what about travel’s latest trend, “gramping”? Unlike glamorous camping, gramping doesn’t have to involve the outdoors (though it could!). Also known as skip-gen, gramping is more akin to multigenerational travel. The difference: Instead of three or more generations traveling together, it’s just two—grandparents and their grandchildren. Skip-gen travelers are […]
Generation Z is entering the workforce, and seeing as how they’re the largest generation to date, they’re poised to have a big impact on the professional world—especially the meetings industry. Born between 1996 and 2016—and currently making up more than a quarter of the population—this demographic has different priorities and expectations than those that came […]
A new group of professionals is entering the workforce: Generation Z. Employers might be quick to compare this up-and-coming generation with Millennials, but the two groups have stark differences. Let’s take a deep dive into Generation Z and what they bring to the professional table. Motivated by security This generation grew up during the Great […]
Millennials have to be THE most coveted target audience for marketers these days. That’s why, if you run events, we have great news. Study after study has proven that this generation overwhelmingly values experiences over possessions, so marketing events to millennials is a winning strategy based on solid research. Let’s break it down… Who they […]
In our blog series, A New Age In Travel, we’ve focused on Generation Z and how they fit into the marketing landscape of the travel and hospitality industries. In this third and final edition, we’re looking at how to effectively communicate with this up-and-coming travel segment, as well as the generations before it. You wouldn’t […]
Depending on who you ask, the exact birth years of Millennials and Generation Z vary. But the most common consensus is Millennials are those born between 1980 and 1996, and Generation Z refers to people born after 1996. We’ve covered marketing to Millennials, Millennial travel habits and given a basic overview of Generation Z, but how […]