Generation COVID: Exploring the Pandemic’s Long-Term Impact on Generation Z

| Generational Marketing |

Generations are often shaped by major events, ranging from the Silent Generation’s experience during the Great Depression to Millennials and 9/11. And the current global pandemic is no different. While the pandemic is impacting generations across the board, it stands to have the biggest long-term effect on Generation Z, or those born between 1997 and […]

Skip-Gen Travel: Get Familiar With Gramping

| Generational Marketing |

You’ve probably heard of “glamping,” but what about travel’s latest trend, “gramping”? Unlike glamorous camping, gramping doesn’t have to involve the outdoors (though it could!). Also known as skip-gen, gramping is more akin to multigenerational travel. The difference: Instead of three or more generations traveling together, it’s just two—grandparents and their grandchildren. Skip-gen travelers are […]

Catering to Generation Z in the Meetings Industry

| Generational Marketing |

Generation Z is entering the workforce, and seeing as how they’re the largest generation to date, they’re poised to have a big impact on the professional world—especially the meetings industry. Born between 1996 and 2016—and currently making up more than a quarter of the population—this demographic has different priorities and expectations than those that came […]