GET YOUR MEETINGS BUSINESS ON TRACK
From our long relationship with the International Association of Conference Centers (IACC) to our recent work with IMEX America and the National Conference Center, Dana enjoys a strong track record in meeting and conference marketing. In fact, our founder was the recipient of IACC’s highest honor: the Mel Hosansky Award for Distinguished Service in the Meetings Industry. But our marketing expertise goes beyond experience. Our clients also look to us for the latest trends and insights.
It was Dana’s reputation in the meetings marketplace that led to work with IMEX. The London-based trade show leader wanted to take its successful Frankfurt show and bring it to Las Vegas. Dana was IMEX’s partner on this side of the pond, translating its message to appeal to a U.S. audience. The result: a killer inaugural show in 2011, followed by even more successful shows over the next few years.
For the National Conference Center, Dana created a series of funny (but oh so true!) video clips entitled “When Bad Things Happen to Good Planners.” Starring members of the NCC team, these quick clips humorously educate the target audience about the benefits of meeting in a true conference center instead of a hotel setting. The success of this campaign certainly put a smile on our NCC client’s face.
Encompassing nine well-known brands under two portfolios—Starwood Meetings and the Starwood Convention Collection—Starwood Hotels & Resorts challenged Dana to increase demand for meetings of every size and style. We drove business with vibrant campaigns positioning Starwood as a one-stop resource, inviting planners to explore the unique appeal of each brand and design their next meeting. Dana grabbed attention and industry accolades for a fresh, bold approach in the marketplace.