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MICE

Key Takeaways From IMEX America 2021

Lynn Kaniper | Trade Shows | November 19, 2021November 19, 2021

Last week, the Dana team traveled to Las Vegas for IMEX America, the annual MICE industry trade show—back in person this year after going virtual in 2020. It was great to be on the show floor, soaking up everything this best-in-class event offers. After being hosted at Sands Expo for 8 years, IMEX moved down […]

IMEX Shows Us How to Move Forward in a Virtual World

Liz Smith | Trade Shows | December 10, 2020December 10, 2020

We all need to evolve virtually now—and the IMEX Group has done it right. In lieu of its annual trade show in Las Vegas, our longtime client produced this year’s second PlanetIMEX, during which thousands of global events, meetings and incentive travel professionals gathered online. IMEX successfully wowed us with a virtual event featuring lots […]

Great Trade Show Branding We Saw at IMEX America 2019

Liz Smith | Trade Shows | September 19, 2019September 19, 2019

The Dana team just returned from our longtime client IMEX America’s ninth edition in Las Vegas. As always, this biggest-and-best-in-the-US trade show for the incentive travel, meetings and events industry rivaled its host city in spectacular brand exposure and oh-so-flashy fun. And that means it’s time to bookend our blog series on effective trade show marketing. […]

Trade Show Follow-Up Tips For Exhibitors

Liz Smith | Trade Shows | August 20, 2019September 18, 2019

We’re back again with the next edition of our trade show blog series, so you can make the most of your experience at the upcoming IMEX America trade show for the incentive travel, meetings and events industry (we’ll be there too!), or anywhere else you’re exhibiting. If you haven’t already, check out our über-useful blogs, […]

Good Boothmanship: Trade Show Etiquette Rules

Liz Smith | Trade Shows | August 7, 2019September 18, 2019

Lately here at Dana, we’ve had trade shows on the brain. Returning to Las Vegas very soon is our client IMEX America, the country’s biggest global incentive travel, meetings and events industry trade show. We’ve been quite busy cranking out the final pieces of their 2019 trade show marketing campaign. And, it seems like only […]

Exploring the Ultimate Trade Show Engagement at IMEX in Frankfurt

Liz Smith | Trade Shows | June 19, 2019September 18, 2019

Having recently returned from IMEX in Frankfurt, and being just a few months away from IMEX America, the Dana team has been pretty focused on both editions of this global incentive travel, meetings and events industry trade show. Though on our ninth year with this client, each time we find ourselves deeply impressed by the […]

Our Team’s Top Takeaways From IMEX America 2018

Liz Smith | Dana Travels | November 9, 2018September 18, 2019

The eighth of Dana’s annual trips to Las Vegas for IMEX America recently concluded, and we’re still amazed, inspired and motivated by what we learned. As always, we were delighted to reunite with our clients, the Brighton, England-based IMEX Group team. We weren’t alone. More than 13,500 incentive travel, meetings and events colleagues from around […]

An IMEX America Veteran Visits IMEX in Frankfurt for the First Time

Liz Smith | Dana Travels | July 2, 2018September 18, 2019

It’s been a few weeks since the global sensation ended, but I’m still coming down from the high that was IMEX 2018. What is IMEX, you say, and what makes it such an elevated experience? Dana has been working with the IMEX Group since 2011. That’s when they duplicated their wildly successful, worldwide exhibition for […]

Our Team’s Top Takeaways From IMEX America 2017

Lynn Kaniper | Trade Shows | October 24, 2017May 28, 2020

Several of us recently returned from our seventh annual trip to see Dana’s client, IMEX America. There, we reunited with their Brighton, England-based team and once again immersed ourselves in this global phenomenon. For the past 14 years, IMEX has been a successful meetings, events and incentive travel trade show in Frankfurt, Germany. In 2011, […]

15 Tips On Social Media Marketing For Trade Shows

Ashley Kovacs | Social Media | July 31, 2017September 18, 2019

Recently, we shared emerging 2017 trade show trends—all the top, latest ways to maximize your exhibiting efforts. While plotting your more comprehensive promotional strategies, be sure to also integrate social media marketing for trade shows you have coming up this year and well into the future. Social media is a tool that can be used […]

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