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Branding

This is the time to invest in your boutique hotel’s brand
By Colleen Miele
In Branding
Posted January 28, 2021

This is the time to invest in your boutique hotel’s brand

With historically low occupancy levels—among data compiled by the American Hotel & Lodging Association, it was found that eight out of ten rooms stand empty—2020 is going in the books as [...]

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Branding Disruption: Introducing Touchless Points
By Colleen Miele
In Branding
Posted June 15, 2020

Branding Disruption: Introducing Touchless Points

At Dana, we have long been passionate advocates of brand touchpoints—the places where your brand comes in direct contact with your customer—to create a holistic experience at every phase in their [...]

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Great Trade Show Branding We Saw at IMEX America 2019
By Shawn Kusenko
In Branding, Trade Shows
Posted September 19, 2019

Great Trade Show Branding We Saw at IMEX America 2019

The Dana team just returned from our longtime client IMEX America’s ninth edition in Las Vegas. As always, this biggest-and-best-in-the-US trade show for the incentive travel, meetings and [...]

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Travel Brand Marketing, The Essentials
By Liz Jordan
In Branding
Posted July 15, 2019

Travel Brand Marketing, The Essentials

2019 is a big year for Dana. We’re celebrating our 40th anniversary! For 24 of those years, we’ve focused on the travel and hospitality industry. Working with travel brands is our passion. Along [...]

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