Finding the right influencer can make or break your brand’s visibility in a competitive market. Key factors include audience alignment, content authenticity, reputation, real engagement rates, and communication style. By asking the right questions and partnering with the right influencer, you can build trust, drive traffic, and achieve a high return on investment.
At Dana, our core belief is this: A brand is not just a logo, symbol or tagline – it is a living entity, a collection of perceptions and beliefs that live in the hearts and minds of your customers. And, like any living entity, a brand has to grow and evolve. Sometimes the need for change is obvious. Other times, not so much. So let’s explore the more subtle scenarios that should trigger a rebrand.
Transform your travel blog with 11 essential tips, from vibrant storytelling and relatable language to striking visuals and practical information. Balancing authenticity with a unique writing style, keep it short and snappy at 500-750 words, and remember, persistence pays off for a truly great blog. Connect with tourism marketing experts at Dana Communications for additional insights into maximizing your blog’s impact.
From pro sports to packaged goods, brands have been taking a long, hard look at their identities and choosing to make a positive change. Now we’re unpacking how travel, tourism and hospitality brands are viewing themselves through the lens of social responsibility to identify wrongs – and make them right.
Who benefits from accessible tourism? Everyone does. More people get the opportunity to enjoy travel destinations they may not have been able to visit with ease (or at all) before. The tourism industry welcomes more visitors. New jobs become available in the travel sector. In fact, it’s quite likely that you or someone you know […]
When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. Case in point? Let’s look at two Gen Zs. One is a 13-year-old girl making an inspo board for her blowout bat mitzvah. The other is a 25-year-old woman planning the wedding of her […]
Can you name the top five influencers in the nation today? Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. users of TikTok, you will too. TikTok is one of the fastest-growing social apps to hit the planet. And it’s grown way […]
As a reader of our blog, you know we can’t say enough about flexing a powerful brand. (Check out this post just for boutique hotels.) But your branding effort has to go deeper than just high visibility external branding—you need to think beyond your website, marketing communications and advertising campaign. So we’re sharing our top […]
With historically low occupancy levels—among data compiled by the American Hotel & Lodging Association, it was found that eight out of ten rooms stand empty—2020 is going in the books as hospitality’s worst year ever. This stark reality has many properties scrambling to recuperate lost revenue through knee-jerk discounting. Unfortunately, this short-sighted approach only provides […]
At Dana, we have long been passionate advocates of brand touchpoints—the places where your brand comes in direct contact with your customer—to create a holistic experience at every phase in their journey. Touchpoint planning is about connecting the dots and designing a strong brand identity. For hospitality brands, this exercise has our team comb through […]