Branding

The ebb and flow of the travel, hospitality and lifestyle industry can be tricky to navigate, being especially susceptible to a number of fickle factors that change, even on a moment-by-moment [...]

The recent Marriott-Starwood deal has us thinking about hotel brands and their value to consumers. If the merger is successful and creates the world’s largest hotel company, how will it [...]

Loyal followers of this blog may remember that we offered some handy corporate social responsibility strategies two years ago. But it’s a topic that bears repeating. In fact, we can’t stress the [...]

Is your branding spot-on or off target? Companies can spend lots of time and money building their brand, however even the most popular businesses can make missteps. The best branding is a [...]