The travel industry is a big fan of fans. And with good reason. Tour tourism, often called music tourism or concert tourism, has been around for a long time. Still, recently the number of concert and festival-goers following their favorite artists across the country (and the globe!) has been off the charts. Ignited by the […]
Although cannabis remains classified as a Schedule I substance at the federal level, more and more states are legalizing recreational marijuana for adult use. The list now stands at¬ 21 plus Washington D.C. – and counting. Since many of these states are still hammering out policy and licensing, we looked to the west to uncover travel trends from destinations who first blazed the legalization trail. We’re also touching on what’s happening in the tour operator and hospitality spaces to give you a fuller picture of cannabis tourism.
The tours and activities sector has grown to be the third largest segment of the travel industry after airfare and accommodations. As tour operators consolidate, hotels up their game as local experts with help from platforms like the new Arrivedo and big names like Viator.com change the competitive landscape, the marketing strategy for tour operators […]
The massive tours and activities sector is finally going online, and it’s taking us all with it. Which leads to a crucial question: Are you ready to ride along? Skift, the travel industry’s largest intelligence platform, recently released its “Future of Tours and Activities Tech and Marketing” report, detailing this very subject at length. And […]
In the hospitality and tourism worlds, marketing to tour groups has long been a great way to get heads in beds and feet in a destination. It’s an important opportunity to maximize revenue and enrich a community’s economy. Each group brings dozens of tourists at once, and every one that arrives carries another pocketful of […]