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Segmentation

Why Representation In Marketing Matters
By Colleen Miele
In Marketing, Segmentation
Posted January 2, 2023

Why Representation In Marketing Matters

The entertainment industry has long been leading the way in representation. It’s past time for other business segments to do the same. To introduce you to why representation in marketing matters, [...]

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The Importance of Personalization and Targeting in Your Marketing
By Colleen Miele
In Marketing, Segmentation
Posted November 21, 2022

The Importance of Personalization and Targeting in Your Marketing

When developing a new brand (or rebranding an existing one), we always advise our clients, “You can’t be all things to all people.” Applying that same wisdom to your marketing efforts, you can’t [...]

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Luxury Travel Market Segmentation
By Colleen Miele
In Segmentation, Tourism
Posted December 14, 2017

Luxury Travel Market Segmentation

In a recent industry forecast, Allied Market Research reported that the luxury travel market is expected to reach $1.154 trillion in worldwide revenues by 2022. If you’re responsible for [...]

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The Benefits Of Buyer Personas
By Colleen Miele
In Segmentation
Posted June 13, 2017

The Benefits Of Buyer Personas

First thing’s first. We’re going to lay out how buyer personas differ from target markets. Look at it this way: If we rounded up all of Greater New York City’s 35- to [...]

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