Segmentation

The entertainment industry has long been leading the way in representation. It’s past time for other business segments to do the same. To introduce you to why representation in marketing matters, [...]

When developing a new brand (or rebranding an existing one), we always advise our clients, “You can’t be all things to all people.” Applying that same wisdom to your marketing efforts, you can’t [...]

In a recent industry forecast, Allied Market Research reported that the luxury travel market is expected to reach $1.154 trillion in worldwide revenues by 2022. If you’re responsible for [...]

First thing’s first. We’re going to lay out how buyer personas differ from target markets. Look at it this way: If we rounded up all of Greater New York City’s 35- to [...]