First thing’s first. We’re going to lay out how buyer personas differ from target markets. Look at it this way: If we rounded up all of Greater New York City’s 35- to [...]

Millennials have to be THE most coveted target audience for marketers these days. That’s why, if you run events, we have great news. Study after study has proven that this generation [...]

In our blog series, A New Age In Travel, we’ve focused on Generation Z and how they fit into the marketing landscape of the travel and hospitality industries. In this third and final edition, [...]

Depending on who you ask, the exact birth years of Millennials and Generation Z vary. But the most common consensus is Millennials are those born between 1980 and 1996, and Generation Z refers to [...]