In an age of AI-powered chatbots, TikTok trends and ever-evolving algorithms, email marketing might feel like a relic of the past. But don’t be fooled: email marketing is not only alive, it’s thriving. For hoteliers, resort owners and destinations, email marketing remains one of the most powerful and cost-effective tools to engage guests, boost bookings […]
The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Daily, they’re on the phone with industry innovators and disruptors. When asked what has them most excited in the world of media right now, it’s really a blend of new tech and […]
At Dana, our core belief is this: A brand is not just a logo, symbol or tagline – it is a living entity, a collection of perceptions and beliefs that live in the hearts and minds of your customers. And, like any living entity, a brand has to grow and evolve. Sometimes the need for change is obvious. Other times, not so much. So let’s explore the more subtle scenarios that should trigger a rebrand.
People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. (Because if you’re not scrolling while simultaneously streaming your favorite TV show, […]
Google the definition of pop culture or popular culture. It’s… a lot. Take this one from vocabulary.com: “The music, movies, TV shows, and other media that the majority of people consume are known collectively as pop culture. In the 1970s, pop culture included disco music and Star Wars. Today, pop culture embraces true crime podcasts, memes, and…Star Wars.” But we can simplify that definition even more, to say it’s what people are into. And what people are into frequently inspires their travel – creating a pop culture tourism boom.
Who benefits from accessible tourism? Everyone does. More people get the opportunity to enjoy travel destinations they may not have been able to visit with ease (or at all) before. The tourism industry welcomes more visitors. New jobs become available in the travel sector. In fact, it’s quite likely that you or someone you know […]
When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. Case in point? Let’s look at two Gen Zs. One is a 13-year-old girl making an inspo board for her blowout bat mitzvah. The other is a 25-year-old woman planning the wedding of her […]
Can you name the top five influencers in the nation today? Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. users of TikTok, you will too. TikTok is one of the fastest-growing social apps to hit the planet. And it’s grown way […]
We masked up. We quarantined. We crooned “happy birthday” to our loved ones through computer screens. For two long years. During this time, we saw images of the coronavirus pandemic on the news, heard about it on podcasts, and even watched it weaved into our favorite TV shows. We were literally, surrounded by it. TV […]
Native ads are really nothing new. For years, advertorial pieces written by clients and public relations professionals have been placed in print media for consumer consumption. But it is only recently that the subject has entered the digital world, a.k.a. the magical arena called the Internet. Ask yourself, when was the last time you felt […]