Advertising Insights Blog | Dana Communications

Booked, Not Just Browsed: Email Marketing Automation for Destinations

Gina Hagan | Advertising | May 12, 2026March 30, 2026

In travel and tourism, timing and relevance are everything. It’s all about sending the right message at the right time. Utilizing automated email marketing is one of the ways to help make this happen. Also known as trigger emails, these highly personalized motivators bridge the gap between a dream vacation and a booked one.

Why Email Marketing Still Delivers for the Travel & Tourism Industry

Liz Smith | Email Marketing | July 8, 2025July 8, 2025

In an age of AI-powered chatbots, TikTok trends and ever-evolving algorithms, email marketing might feel like a relic of the past. But don’t be fooled: email marketing is not only alive, it’s thriving. For hoteliers, resort owners and destinations, email marketing remains one of the most powerful and cost-effective tools to engage guests, boost bookings […]

Here’s What Has Our Media Team Excited Right Now

Colleen Miele | Advertising | November 5, 2024January 22, 2025

The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Daily, they’re on the phone with industry innovators and disruptors. When asked what has them most excited in the world of media right now, it’s really a blend of new tech and […]

Is It Time For A Rebrand?

Colleen Miele | Branding | March 5, 2024

At Dana, our core belief is this: A brand is not just a logo, symbol or tagline – it is a living entity, a collection of perceptions and beliefs that live in the hearts and minds of your customers. And, like any living entity, a brand has to grow and evolve. Sometimes the need for change is obvious. Other times, not so much. So let’s explore the more subtle scenarios that should trigger a rebrand.

Social Savvy For Your Generational Marketing Efforts

Colleen Miele | Social Media | February 6, 2024

People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. (Because if you’re not scrolling while simultaneously streaming your favorite TV show, […]

Pop Culture Tourism: Why Many Travelers Pop In For A Visit

Colleen Miele | Advertising | June 20, 2023

Google the definition of pop culture or popular culture. It’s… a lot. Take this one from vocabulary.com: “The music, movies, TV shows, and other media that the majority of people consume are known collectively as pop culture. In the 1970s, pop culture included disco music and Star Wars. Today, pop culture embraces true crime podcasts, memes, and…Star Wars.” But we can simplify that definition even more, to say it’s what people are into. And what people are into frequently inspires their travel – creating a pop culture tourism boom.

Accessible Tourism – Truths, Tips & Trends

Lynn Kaniper | | April 4, 2023

Who benefits from accessible tourism? Everyone does. More people get the opportunity to enjoy travel destinations they may not have been able to visit with ease (or at all) before. The tourism industry welcomes more visitors. New jobs become available in the travel sector. In fact, it’s quite likely that you or someone you know […]

Set the Stage: Why Life Stage Marketing is a Must

Colleen Miele | Generational Marketing | February 20, 2023

When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. Case in point? Let’s look at two Gen Zs. One is a 13-year-old girl making an inspo board for her blowout bat mitzvah. The other is a 25-year-old woman planning the wedding of her […]