Question: is marketing art or science? The answer is what makes marketing such a wonderful profession. Marketing is both art and science. It is both left-brained and right-brained. It uses both [...]
Native ads are really nothing new. For years, advertorial pieces written by clients and public relations professionals have been placed in print media for consumer consumption. But it is only [...]
As we escape the holiday months and reflect on the bombardment of advertising and branding in our culture, it is imperative to analyze what we have seen and come to an understanding of how the [...]
How the travel industry is getting involved in the largest shopping days of the year. For over 30 years, retailers have seen Black Friday bring in billions of dollars to their stores. To sweeten [...]
