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Advertising

Pop Culture Tourism: Why Many Travelers Pop In For A Visit
By Colleen Miele
In Advertising, Tourism, Trends
Posted June 20, 2023

Pop Culture Tourism: Why Many Travelers Pop In For A Visit

Google the definition of pop culture or popular culture. It’s… a lot. Take this one from vocabulary.com: “The music, movies, TV shows, and other media that the majority of people consume are [...]

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Accessible Tourism – Truths, Tips & Trends
By Gina Hagan
In Accessibility, Advertising, Branding, Marketing, Tourism
Posted April 4, 2023

Accessible Tourism – Truths, Tips & Trends

Who benefits from accessible tourism? Everyone does. More people get the opportunity to enjoy travel destinations they may not have been able to visit with ease (or at all) before. The tourism [...]

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Set the Stage: Why Life Stage Marketing is a Must
By Colleen Miele
In Advertising, Branding, Generational Marketing, Marketing, Segmentation
Posted February 20, 2023

Set the Stage: Why Life Stage Marketing is a Must

When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. Case in point? Let’s look at two Gen Zs. One is a 13-year-old girl [...]

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The Power of TikTok Marketing
By Gina Hagan
In Advertising, Branding, Marketing, Social Media, Trends
Posted February 6, 2023

The Power of TikTok Marketing

Can you name the top five influencers in the nation today?  Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. users [...]

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