In Dana News

Emerge selected Dana Communications to rebrand and market its expanding collection of New York City space solutions. Dana is currently rolling out the company’s new brand identity, starting with an updated name, Emerge212 Boutique Space, and new website at

Emerge212 Boutique Space offers fully furnished, fully wired Boutique Office Space at two Midtown locations with attractive short-term leasing terms, as well as Boutique Virtual Space, a virtual office option with a Manhattan mailing address and the coveted 212 phone number. The company also finds innovative uses for vacant commercial real estate in New York City with its new Boutique Concept Space, a portfolio of nontraditional spaces to use for experiential marketing campaigns, events, pop-up stores and film locations.

“Emerge212 is redefining commercial real estate with an innovative product line that appeals to focused, image-conscious and proactive entrepreneurs. We wanted a marketing partner who would help us break out of the standard office leasing marketing mold and guide us to a sophisticated, client-focused brand image and message,” said James Kleeman, Emerge212’s Director. It made sense to turn to Dana, a leader in hospitality marketing, for insight into reinventing eEmerge into Emerge212 Boutique Space.

“We discovered that Emerge212 offered many parallels to the boutique hotel industry: small, unique, personalized, experiential,” said Bethany Diddle, Senior Account Manager at Dana. First order of business was to update the name to Emerge212, which speaks to the emerging trend in space solutions and the company’s strong NYC identity.

Emerge212 is a wholly owned subsidiary of SL Green Realty Corp., the city’s largest office landlord. Dana Communications is a leading hospitality and travel lifestyle marketing agency with offices in New York City, Princeton, NJ, the Carolinas and San Francisco, California.

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