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When 2018 drew to a close, Expedia proclaimed it “The Year of the Secondary City.” Late the following year, Booking.com predicted “the rise of the second-city traveler” as a top trend for 2020. [...]

As traveler confidence expands and contracts, mirroring the volatile trajectory of the pandemic, the hospitality and tourism industries must make building traveler trust an ongoing priority. [...]

With historically low occupancy levels—among data compiled by the American Hotel & Lodging Association, it was found that eight out of ten rooms stand empty—2020 is going in the books as [...]

At Dana, we have long been passionate advocates of brand touchpoints—the places where your brand comes in direct contact with your customer—to create a holistic experience at every phase in their [...]