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Author Archive for: "Colleen Miele"
3 Business Traveler Pain Points (And 8 Solutions You Can Provide!)
By Colleen Miele
In Hospitality, Marketing, Tourism
Posted March 20, 2023

3 Business Traveler Pain Points (And 8 Solutions You Can Provide!)

A Global Business Travel Association industry poll indicates a massive uptick in business trips for 2023, with 78% of travel managers and 85% of travel suppliers expecting higher or much higher [...]

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Why ADA Website Compliance Matters
By Colleen Miele
In Accessibility, Design, Marketing, Web Design
Posted March 6, 2023

Why ADA Website Compliance Matters

As tourism and hospitality marketing experts, we keep our finger firmly on the pulse of accessibility for travelers. In addition to physical accommodations made at your destination or on your [...]

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Set the Stage: Why Life Stage Marketing is a Must
By Colleen Miele
In Advertising, Branding, Generational Marketing, Marketing, Segmentation
Posted February 20, 2023

Set the Stage: Why Life Stage Marketing is a Must

When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. Case in point? Let’s look at two Gen Zs. One is a 13-year-old girl [...]

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Why Representation In Marketing Matters
By Colleen Miele
In Marketing, Segmentation
Posted January 2, 2023

Why Representation In Marketing Matters

The entertainment industry has long been leading the way in representation. It’s past time for other business segments to do the same. To introduce you to why representation in marketing matters, [...]

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  • 3 Business Traveler Pain Points (And 8 Solutions You Can Provide!)
    3 Business Traveler Pain Points (And 8 Solutions You Can Provide!)
    March 20, 2023
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