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Archives

Monthly Archive for: "August, 2012"
Think Outside the Booth to Build Your Brand at Trade Shows
By Ashley Kovacs
In Branding, Trade Shows
Posted August 28, 2012

Think Outside the Booth to Build Your Brand at Trade Shows

On a buzzing trade show floor, you have just seconds to engage people, get them to remember your brand and understand why they want to do business with you. But you don’t need the biggest or [...]

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Ruffing It on Martha’s Vineyard
By Ashley Kovacs
In Dana Travels
Posted August 16, 2012

Ruffing It on Martha’s Vineyard

A recent AAA/Best Western survey revealed that 51% of travelers with pets would take them along on every vacation if they could. (Read again: every vacation.) If you’re thinking about joining the [...]

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The Future of Social Customer Relationship Management
By Ashley Kovacs
In Social Media
Posted August 9, 2012

The Future of Social Customer Relationship Management

You’ve attracted their attention. Maybe even earned some affection. But how, oh how, do you keep them coming back for more? Here at Dana, we have a branding mantra we echo time and time again: [...]

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Who Needs Facebook Anyway?
By Mark D’Amico
In Branding
Posted August 2, 2012

Who Needs Facebook Anyway?

The effectiveness of Facebook has been called into question. Many have cited the medium’s lack of measureable ROI as a reason for the disappointing performance of Facebook stock. Media [...]

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