Now, perhaps more than ever before, your visitors are steering clear of cookie-cutter trips. Rather than simply being tourists who tread the beaten path, they’re increasingly demanding to be travelers and to enjoy authentic, experiential opportunities to interact with their destinations and the locals. Even when on the move, wherever they roam, they seek ways […]
Influencers were once the go-to for brand endorsements—consumers saw them as authentic and trustworthy compared to celebrities. But now, influencers have become so popular that many are seen as celebrities in their own right, and consumers aren’t responding the same way as they used to. Enter micro-influencers. There’s some debate about the follower count for […]
This past September, Marriott International announced its recommitment to climate stewardship, setting science-based emissions reduction targets with a long-term goal of reaching net-zero value chain greenhouse gas emissions by no later than 2050. While Marriott’s long list of initiatives is truly admirable and aspirational for many hospitality businesses, you don’t need to be the world’s […]
Over the past two years, many of us devoted quite a bit of time to gazing into our crystal balls, desiring to see total industry recovery. Thankfully, lots of our wishes did materialize in real life. But a few? Not so much…at least, not yet. Because here we stand, well into 2022, still contending with […]
Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. But first, what is user-generated content? According to CrowdRiff, it’s “any content that is voluntarily created and shared by individuals, fans or consumers of a brand who are not associated […]
When the global pandemic that started unfolding in 2020 shifted all of our lives dramatically, it fueled a wellness crisis—physical, mental and spiritual—in addition to putting the brakes on travel and resulting tourism revenue. But within these challenges hid a valuable opportunity to realign our priorities and make the mind-body-and-soul wellness, and that of guests […]
“The new normal.” Whether we like it or not, this phrase has become a mainstay in our lexicon in recent months. It applies to many facets of life—meetings and events included. For the time being, events have moved online. But there is value in face-to-face meetings, and planners and venues have been brainstorming how we […]
There’s a new travel trend: schoolcations. Spawned from the remote schooling that many students are partaking in this year, families are seeking out alternative spaces for working and learning. Properties are helping bridge the gap by creating packages dedicated to remote learning. From private tutors to educational nature tours, there are a range of options. […]
Generations are often shaped by major events, ranging from the Silent Generation’s experience during the Great Depression to Millennials and 9/11. And the current global pandemic is no different. While the pandemic is impacting generations across the board, it stands to have the biggest long-term effect on Generation Z, or those born between 1997 and […]
Hospitality has always been about face-to-face connections and brand touchpoints. But the recent health crisis has forced the industry to rethink how they interact with customers on-property. We’ve already looked at rethinking brand touchpoints as touchless points—and now we’re taking a deep dive into how technology can help brands transition to the new normal. Here […]