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Author Archive for: "akovacs"
Creating Authentic Connections Between Travelers and Your Community
By Ashley Kovacs
In Hospitality
Posted May 24, 2022

Creating Authentic Connections Between Travelers and Your Community

Now, perhaps more than ever before, your visitors are steering clear of cookie-cutter trips. Rather than simply being tourists who tread the beaten path, they’re increasingly demanding to be [...]

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Bigger Isn’t Always Better: A Guide To Micro-Influencers
By Ashley Kovacs
In Social Media
Posted May 10, 2022

Bigger Isn’t Always Better: A Guide To Micro-Influencers

Influencers were once the go-to for brand endorsements—consumers saw them as authentic and trustworthy compared to celebrities. But now, influencers have become so popular that many are seen as [...]

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How Hotels and Resorts Can Reduce Their Carbon Footprint
By Ashley Kovacs
In Hospitality
Posted April 11, 2022

How Hotels and Resorts Can Reduce Their Carbon Footprint

This past September, Marriott International announced its recommitment to climate stewardship, setting science-based emissions reduction targets with a long-term goal of reaching net-zero value [...]

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Predicting the Near Future of Incentive Travel
By Ashley Kovacs
In MICE
Posted February 28, 2022

Predicting the Near Future of Incentive Travel

Over the past two years, many of us devoted quite a bit of time to gazing into our crystal balls, desiring to see total industry recovery. Thankfully, lots of our wishes did materialize in real [...]

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