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When it comes to advertising, one factor is essential—stretching your dollars to work their hardest. So how do you craft a powerful campaign that attracts fame and fortune with relatively minimal [...]

I have spent most of my life in the branding business. Every day, I think about creating, maintaining, migrating, inventing, reinventing, positioning, repositioning, maximizing, enhancing and [...]

Ah, the good ol’ days. Things were so simple then. At the dawn of Internet civilization, a single page could be the center of your website universe. We pinned every hope on it to be everything we [...]