Social media has fostered a new twist on creating brand champions for various companies and products. By allowing for the development of a more cost-effective and current campaign, social media [...]
Wondering which social media marketing channel was rated most important in a recent BtoB magazine survey*? If you guessed LinkedIn, good for you. It beat out Facebook 27% to 20% among 577 [...]
Google has recently announced an end to its trial implementation of Google Tags, an advertising service that allowed businesses to show little yellow “tags” next to their listings on Google.com [...]
I recently attended a few events for Social Media Week, a global, multi-city social media extravaganza. It was great to become part of the conversation, in real time, on topics that are affecting [...]