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Archives

Monthly Archive for: "September, 2011"
Social media creates brand champions
By Pam Ruymen
In Social Media
Posted September 29, 2011

Social media creates brand champions

Social media has fostered a new twist on creating brand champions for various companies and products. By allowing for the development of a more cost-effective and current campaign, social media [...]

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Firing Up For 2012 Meetings Business
By Lynn Kaniper
In Trends
Posted September 22, 2011

Firing Up For 2012 Meetings Business

With the meetings industry on the rebound, it’s a good time to make your pitch for a bigger meetings budget. Once your budget gets the go-ahead, use Dana’s red-hot meeting trends as a starting [...]

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The Missing Link
By Mark D’Amico
In Social Media
Posted September 8, 2011

The Missing Link

Wondering which social media marketing channel was rated most important in a recent BtoB magazine survey*? If you guessed LinkedIn, good for you. It beat out Facebook 27% to 20% among 577 [...]

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