Social media is a part of everyday life. According to a comScore study (October 2011), 82.4% of the world’s online population engages with social media at least once a month. Social media platforms have become an excellent place for companies to boost their brand and gain awareness. Below are a few quick tips on social […]
You’ve attracted their attention. Maybe even earned some affection. But how, oh how, do you keep them coming back for more? Here at Dana, we have a branding mantra we echo time and time again: Dwell in the hearts and minds of your customers. Turning their heads for the first time isn’t always the hard […]
In Marketing with Social Media, we broke down the basic ways you can produce a well-crafted social media campaign that results in the ultimate goal: skyrocketing revenue with no sign of stopping. Step #5: Verify Your ROI. Well, seven months later, and the same advice applies. It’s just business. Which means it does deserve closer scrutiny. […]
F-commerce—otherwise known as selling on or through Facebook—has been making headlines recently, and not all of them have been optimistic. On the heels of a few major brands shutting down their storefronts, experts wonder: is what was greeted as an e-commerce evolution already becoming extinct? First, the good news. While some companies have closed storefronts, […]
There’s a new social medium hitting the Net hard these days—in fact, it’s already garnering more referral web traffic than Google+, LinkedIn, YouTube and Reddit combined. As a travel marketer that knows the importance of viral advertising, I say any channel showing that kind of potential should definitely be on our radar—and yours. So allow […]
A great blog brings attention to your business, wins new customers and creates a fan base for your brand. Whether you’re already blogging, or just thinking about getting started, avoid these five business blogging mistakes. Your blog will thrive, and readers will keep coming back for more. Mistake #1. Pushing too much product content Focus […]
Sure, Twitter attracts Justin Bieber and Lady Gaga fans in hordes (16+ and 17+ million followers respectively), as well as last-minute deal hunters (think JetBlue Cheeps). But can the micro-blogging site compete with other social media platforms in building brand awareness? In December, Twitter announced a redesign of its website and apps, making the start […]
The use of social media networks for buying and sharing is on the rise. By now, at least to some degree, many brands have caught on and tapped into social media marketing. They know that their presence is necessary, and with a little effort, a promotion could generate some short-term sales. But are they capitalizing […]
Can loyal Facebook users be tempted to expand their social engagement to include Google+? Maybe, maybe not, but don’t discount Google+…yet. It has some interesting advantages, the first of which is Google itself. Our advice is to keep watching, especially to see how Google+ will handle business pages. 1. The Advantage of Google Google owns […]
Social media has fostered a new twist on creating brand champions for various companies and products. By allowing for the development of a more cost-effective and current campaign, social media has enabled customers and businesses to forge a more direct relationship. Customers like having control, and they want to know that they are important. So, […]