Every website project begins with a design phase that focuses on information architecture and the user experience. It’s all about sitemaps, wireframes, functional specification documents, technical requirements and design mockups. Each stakeholder provides his/her input to craft the form and function of the site with the focus on the end-user: the customer. But there’s another […]
The Google AdWords platform has rolled out a bundle of changes over the past six months. Which means it’s important for campaign managers to understand their account options and balance the choices for their paid search advertising campaigns. To help facilitate this process, check out the following breakdown of the most important issues. Let’s start […]
You need fresh, high-quality web fonts to grab attention in the online world. Not only does your content have to be found by search engines, but it also has to be readable on a wide array of devices. The right web fonts can even enhance your brand and impress your customers. Dana’s art directors share […]
F-commerce—otherwise known as selling on or through Facebook—has been making headlines recently, and not all of them have been optimistic. On the heels of a few major brands shutting down their storefronts, experts wonder: is what was greeted as an e-commerce evolution already becoming extinct? First, the good news. While some companies have closed storefronts, […]
You might think that someone who works in travel marketing and travels so often for work wouldn’t have the itch to travel some more. But not me! It’s springtime, and the travel bug has bitten again. Looks like it’s time for a Spring Break getaway. Since my family has limited time and moderate funds, I […]
It’s a sure bet prospective guests or clients are turning to search engines and online reviews to learn more about you. What do they find when they search your business or destination? Use these strategies to knock down the negative and keep results relevant and positive: 1. Know everything that’s said—every day. Many simple, user-friendly […]
Ever read a white paper produced by a company you trust? Opt into a newsletter that brings you factual, helpful information for your business? Or subscribe to a blog that really hits the spot? You may not have realized it at the time, but these complimentary tools, otherwise known as content marketing, do more than […]
There’s a new social medium hitting the Net hard these days—in fact, it’s already garnering more referral web traffic than Google+, LinkedIn, YouTube and Reddit combined. As a travel marketer that knows the importance of viral advertising, I say any channel showing that kind of potential should definitely be on our radar—and yours. So allow […]
A story with no ending. A puzzle with no solution. A race with no winner. An offline campaign that doesn’t track the results. All highly unsatisfactory and kind of pointless in the end. You spent a lot of time and a hefty portion of your marketing budget on that print ad, commercial, direct mail or […]
Dana Takes Home Two Silver and Two Bronze Awards for Winning Entries NEW YORK, NY (February 28, 2012) – The Hospitality Sales & Marketing Association International (HSMAI) presented Dana Communications with four Adrian Awards last night at a black-tie gala held at the New York Marriott Marquis. In its 55th year, the Adrian Awards event […]