In Dana News

Dana Takes Home Two Silver and Two Bronze Awards for Winning Entries

NEW YORK, NY (February 28, 2012) – The Hospitality Sales & Marketing Association International (HSMAI) presented Dana Communications with four Adrian Awards last night at a black-tie gala held at the New York Marriott Marquis. In its 55th year, the Adrian Awards event showcases industry achievers and ROI-producing materials from this prestigious international competition.

Dana’s winning entries included two Silver Awards, one for the Turning Stone Resort “Turn Around” Campaign, a Dana effort to build regional awareness of Turning Stone’s upscale resort offerings and increase package bookings, and one for the Fiddler’s Elbow Country Club website. Dana redesigned this club’s existing site in a fresh, modernized way, showcasing its features, complementing the brand, boosting usability and optimizing for new web traffic.

In addition, Dana was honored with two Bronze Awards. One went to the Turtle Bay Resort “Wedding Wars” Campaign, a strategic partnership with VH1 to create and air a reality show of engaged couples competing to win a dream destination wedding. Dana executed a 12-week campaign to promote the message that the resort is a wedding destination worth fighting for. The other Bronze was awarded for Dana’s work with StarwoodPro Westin. To motivate travel professionals to learn and sell Westin Hotels & Resorts to their customers, Dana executed the “Wrap Yourself in Westin & Win!” campaign, inviting agents to view a 3-minute learning burst and answer brand questions to claim a Westin gift and enter to win one of 25 Westin FAM trips.

Dana’s award-winning entries were picked from numerous submissions from around the world and judged by top executives from all sectors of the industry. To learn more about the 2011 Adrian Awards competition and gala event, visit

HSMAI is the hospitality industry source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at

Dana Communications is a leading hospitality and travel lifestyle marketing agency with offices in Times Square, NY; Princeton, NJ; North Carolina and San Francisco, CA. To learn more about Dana Communications, visit or contact Lynn Kaniper at (609) 466-9187.

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