In Marketing with Social Media, we broke down the basic ways you can produce a well-crafted social media campaign that results in the ultimate goal: skyrocketing revenue with no sign of stopping. Step #5: Verify Your ROI. Well, seven months later, and the same advice applies. It’s just business. Which means it does deserve closer scrutiny. […]
Cascading Style Sheets. Nope, they aren’t spring-scented laundry implements for removing static cling from your wardrobe. Regularly referred to as CSS, it’s a long-established, behind-the-screen language used to code the look and formatting of web pages. Most recently, CSS3 has been boosting the power and flexibility of our websites, eye-catchingly visible in various browsers, more […]
When it comes to advertising, one factor is essential—stretching your dollars to work their hardest. So how do you craft a powerful campaign that attracts fame and fortune with relatively minimal investment? At Dana, we believe your marketing strategy should always include video marketing. Here’s what makes that medium so important: It’s fun, and people […]
Ah, the good ol’ days. Things were so simple then. At the dawn of Internet civilization, a single page could be the center of your website universe. We pinned every hope on it to be everything we needed it to be. And how could it not, what, with those space-age bells, whistles, flying toasters and […]
F-commerce—otherwise known as selling on or through Facebook—has been making headlines recently, and not all of them have been optimistic. On the heels of a few major brands shutting down their storefronts, experts wonder: is what was greeted as an e-commerce evolution already becoming extinct? First, the good news. While some companies have closed storefronts, […]
A story with no ending. A puzzle with no solution. A race with no winner. An offline campaign that doesn’t track the results. All highly unsatisfactory and kind of pointless in the end. You spent a lot of time and a hefty portion of your marketing budget on that print ad, commercial, direct mail or […]
The use of social media networks for buying and sharing is on the rise. By now, at least to some degree, many brands have caught on and tapped into social media marketing. They know that their presence is necessary, and with a little effort, a promotion could generate some short-term sales. But are they capitalizing […]
Consumers are constantly digesting information in new ways, and when they’re always on the go, so must your marketing efforts be. Enter Foursquare, a mobile application that encourages users to explore their neighborhoods and be more aware of what’s around them. It is a friend-finder, a social city guide and a game that challenges users […]