SCORE AN A+ MARKETING APPROACH
Education is a major aspect of any lifestyle—and lifestyle marketing is what Dana does best. Whether you’re a college, university, technical school or other institution, we’ve got the education and higher education marketing and branding strategies to make an impact. Look to our expertise as the foundation for attracting and retaining students, promoting awareness and positioning your school to stand out among the competition.
Dana developed a “resourceful” campaign for the University of Medicine and Dentistry of New Jersey (UMDNJ) that appealed to dual targets with a singular message: “Resource for Life.” Using creative that reached out to both potential patients and prospective students, while simplifying the complexity of the brand name by showing its initials with greater prominence, Dana was able to strengthen brand recognition for this leading teaching hospital.
For almost a decade, Saint Ann School has relied on Dana to provide targeted communications that achieve stable enrollment levels and foster retention and future growth. From a redesigned web presence, annual fund outreach letters and Open House materials to press releases, video advertising and more, Dana’s higher education marketing and creative expertise has enabled this private elementary school to boost enrollment by 30%, reduce the number of transfers and achieve a whole new level of awareness.
Dana partnered with the New Jersey Department of Higher Education to create a branding strategy that would help convince students to stay in New Jersey to earn their degrees. The campaign “It worked for me. Let it work for you.” highlighted New Jersey as the place where aspiring professionals start their careers. It pushed prospects to find their education right where the jobs are, using successful graduates as proof of the positive ways New Jersey’s higher education supports their career goals.
Dana has been the school’s invaluable force for awareness, retention and recruitment.