Questions about the program?
Ready to purchase space?
Contact Karen Paton
Need material delivery details?
Contact Melanie Moro
MARKETING TOGETHER MAKES US ALL STRONGER
Welcome to the Official HVCB Central & Island Chapters
2016 Travel Trade Co-Operative Marketing Program
The Hawaii Visitors and Convention Bureau (HVCB) Central and Island Chapters have joined together to provide industry partners with a variety of affordable advertising opportunities to the travel trade market that leverage the heavily promoted, widely recognized Hawaii brand and extensive media resources.
Benefits of Participation in the Co-Op Program
- Far-reaching advertising opportunities at a small fraction of regular rates
- Travel trade’s built-in trust and awareness of the Hawaii brand increases interest in and sales for your product
- This Co-Op Program allows HVCB to stretch their marketing budget significantly so the Hawaii brand gains a much stronger promotional presence, benefitting the destination as a whole and our valued industry partners
What the Program Does to Amplify Your Message
Your Co-Op ad appears among Hawaii brand ads for increased impact. While the Hawaii brand ads provide inspiration and answer the question “Why Hawaii?” your Co-Op ad has the opportunity to provide the answer to “Where & How in Hawaii?”
How You Can Get Started
Download the Program Guide for all the details you need to plan, produce and deliver a Co-Op campaign that will maximize your marketing budget and impact your bottom line by persuading travel agents to promote your business to their many clients through these compelling print and digital media opportunities:
- HVCB 28-Page Print Supplement View the 2105 insert
- Island Chapter Digital Advertising View an example email
Please note that all media space is sold on a first come, first served basis and these opportunities are expected to sell out quickly. The sooner you act, the better your chance of reserving your desired space!
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