SEM, PPC and Analytics Position

Dana Communications is seeking a Digital Media Analyst. The ideal candidate is someone who is actively working in AdWords and Bing and is extremely skilled at AdWords Editor and Excel. Applicants should be able to work collaboratively with other employees in our Princeton, NJ office. Knowledge of the travel industry is a plus. Competitive benefits package.

Responsibilities:

• Participate in campaign planning and ideation
• Analyze performance and optimize
• Manage SEM campaigns
• Paid social including Facebook, LinkedIn, Instagram, Twitter, Pinterest
• Client reporting: production and presentation of analysis on a regular basis
• Manage digital budgets
• Work with partners to enable tracking

Qualifications:

• 3-5 years of experience
• Data analysis skills
• Knowledge of Google AdWords and Bing
• Expert at AdWords Editor
• Skilled at using Excel to build new campaigns quickly and accurately
• Understanding of Google Analytics, e-commerce and cross-domain tracking
• Knowledge of Google Data Studios

Please note: experienced applicants only. Download full job description.

To apply for this position, or for more details, contact Mark D’Amico.