A recent AAA/Best Western survey revealed that 51% of travelers with pets would take them along on every vacation if they could. (Read again: every vacation.) If you’re thinking about joining the pack, Tib (my terrier mix) and I have a few pet-friendly travel tips for you. Choose a pet-friendly destination: Hey, there’s a reason […]
You’ve attracted their attention. Maybe even earned some affection. But how, oh how, do you keep them coming back for more? Here at Dana, we have a branding mantra we echo time and time again: Dwell in the hearts and minds of your customers. Turning their heads for the first time isn’t always the hard […]
The effectiveness of Facebook has been called into question. Many have cited the medium’s lack of measureable ROI as a reason for the disappointing performance of Facebook stock. Media buyers throughout the advertising business know the immutable facts: Facebook advertising visits driven to a primary website, bounce at a high rate, generate short, low-engagement visits, […]
In Marketing with Social Media, we broke down the basic ways you can produce a well-crafted social media campaign that results in the ultimate goal: skyrocketing revenue with no sign of stopping. Step #5: Verify Your ROI. Well, seven months later, and the same advice applies. It’s just business. Which means it does deserve closer scrutiny. […]
Automatically Adapt Your Creative to the Mobile Screen Responsive email adjusts automatically to fit different screens. As the amount of folks who view their email on mobile devices is trending upwards from 10%, now’s the time to alter your email design and production strategy. Over the last few years, mobile devices have plagued email marketers […]
Cascading Style Sheets. Nope, they aren’t spring-scented laundry implements for removing static cling from your wardrobe. Regularly referred to as CSS, it’s a long-established, behind-the-screen language used to code the look and formatting of web pages. Most recently, CSS3 has been boosting the power and flexibility of our websites, eye-catchingly visible in various browsers, more […]
When it comes to advertising, one factor is essential—stretching your dollars to work their hardest. So how do you craft a powerful campaign that attracts fame and fortune with relatively minimal investment? At Dana, we believe your marketing strategy should always include video marketing. Here’s what makes that medium so important: It’s fun, and people […]
I have spent most of my life in the branding business. Every day, I think about creating, maintaining, migrating, inventing, reinventing, positioning, repositioning, maximizing, enhancing and extending brands. I help to develop brand standards, brand stories, brand statements and brand icons. I deal with logos, tag lines, graphic standards, colors, sounds and shapes. Thoughts about […]
Ah, the good ol’ days. Things were so simple then. At the dawn of Internet civilization, a single page could be the center of your website universe. We pinned every hope on it to be everything we needed it to be. And how could it not, what, with those space-age bells, whistles, flying toasters and […]
I have always enjoyed art and design. Although creativity in these areas has never been my strong suit, I have grown a deep appreciation for those who have the talent. As I was browsing online one day, I came across a blog article that intrigued me. It was about logos—which absolutely fascinate me. Logos can […]