Tapping into nearly 30 years of marketing experience, I endlessly seek creative ways to maximize our clients’ budgets and lead all of Dana to do the same. The goal: develop strategies that deliver real and measurable impact on a dime. Along with my team, I drive our paid and organic search marketing.

And I confess—I love the analytics. That’s my thing: analyzing site traffic and conversion data and making recommendations for site optimization. I believe that balance between traditional and interactive strategies is critical for the true ROI. I bring balance to the ski slopes, too, which is one of my favorite places to be outside of home and Dana.