The Pantone Color of the Year for 2026 is Cloud Dancer (PANTONE 11-4201).
This shade — and the underlying message it sends — was met with swift backlash. But how did Pantone arrive here? We’re pulling back the curtain to learn more about the selection process, history and what it all means for the travel industry.
Transformational travel is a form of travel designed to create meaningful, lasting personal growth. It’s intentional in nature and blends immersive experiences, self-reflection and personal challenges to cause a shift in perspective or sense of self.
You might think to yourself, “there’s nothing sweeter than honeymoon bookings” because newlywed couples are willing to spend big to mark this milestone. But there’s another life-changing celebration on the travel and hospitality scene and it may be even more adorable — and profitable! As always, you can count on Dana to learn how to […]
Longtime readers know we’ve been seriously blogging about health and wellness travel trends since 2018. While some we’ve covered have staying power (we really don’t see the wellness and yoga retreat going anywhere anytime soon!), others are continually evolving. The Global Wellness Institute forecasts the worldwide market for wellness travel will hit $9 trillion by 2028.
Vacationers are waking up to the importance of sleep in their lives. So they’re booking trips with the primary goal of disconnecting from everyday stresses to improve their sleep quality and create healthier habits when it comes to turning in for the night. Think of them as travelers gladly trading wheeeeeees for zzzzzzzzs.
Let’s start with the basics. Feng shui (pronounced fuhng shway and roughly translated to “the way of wind and water”) is an ancient Chinese philosophy centered on conscious occupation in spaces where we live, work and play. Feng shui looks at space design to encourage the unobstructed flow of the fundamental life force known as […]
For many destinations across the globe, the stars just align, literally. With eclipse chasing, celestial excursions and lunar events lighting up the travel calendar, 2025 promises to leave many travelers starstruck indeed. In the age of astrotourism, the sky’s the limit for destinations blessed with dark, clear skies, but savvy spots anywhere on the map […]
We’ve blogged often about high-end wanderlusters — you can re-read our post about luxury travel market segmentation here — but today we’re sharing top tips for budget travel trend marketing to bring the vast audience of value-minded vacationers to your location. Yes, even if you’re a bucket-list destination, Forbes Five Star resort or luxury hotel! […]
One of 2025’s hottest trends is pretty cool. So cool in fact, it has shifted the focus on summers spent vacationing in warm, tropical islands and sunny locales in southern Europe to less-crowded areas with more gentle temps like Canada, Iceland, Ireland, Scotland, Norway, Finland and Sweden. In the United States, top cool climate vacation spots include the Pacific Northwest and Alaska.
Is travel destiny written in the stars? Many of today’s cosmic-minded globe-trotters think so. Astrological travel, also known as horoscope travel or zodiac travel, has emerged as a hot trend in 2025, especially among Millennials and Gen Zers focused on self-growth, discovery and unique life-affirming adventures. The trend isn’t just about whether you’re a Gemini, […]