Tourism Market Analysis Blog | Dana Communications

How Climate Change Affects the Travel Industry

Colleen Miele | Tourism | November 1, 2024

Climate change is reshaping the travel industry, with rising seas, extreme weather, and higher temperatures impacting popular destinations. Coastal erosion, wildfires, and melting glaciers threaten both tourism and natural habitats. Travelers are increasingly seeking eco-friendly options, favoring destinations committed to sustainability. As these environmental challenges grow, partnering with experts who understand the evolving landscape is key to navigating the future of travel.

Adding Up the Minus-One Traveler

Gina Hagan | Tourism | September 28, 2024March 11, 2025

Solo travel is on the rise, with more people seeking independent adventures for personal growth, relaxation, and unique experiences. The average solo traveler is typically 47 years old, with a significant portion being women who prefer destinations like Europe. To attract these travelers, destinations should highlight niche accommodations, immersive local experiences, and safety features to ensure a welcoming and enriching visit.

11 Quick Tips for Travel Blog Bliss

Gina Hagan | Content | January 23, 2024March 11, 2025

Transform your travel blog with 11 essential tips, from vibrant storytelling and relatable language to striking visuals and practical information. Balancing authenticity with a unique writing style, keep it short and snappy at 500-750 words, and remember, persistence pays off for a truly great blog. Connect with tourism marketing experts at Dana Communications for additional insights into maximizing your blog’s impact.

12 Travel Trends Making Moves in 2024

Lynn Kaniper | Trends | January 9, 2024

In 2024, travel trends are evolving with intriguing twists. From budget-friendly “Dupe Travel” inspired by TikTok beauty trends to the rise of “Dry-Tripping,” catering to Gen-Zers embracing alcohol-free lifestyles, the travel landscape is diversifying. Culinary exploration, set-jetting inspired by TV shows and movies, purposeful travel with personal meaning, and immersion experiences are on the rise, reflecting a shift towards more authentic and meaningful journeys.

Bouncing Back: Tourism After a Natural Disaster

Lynn Kaniper | Marketing | October 17, 2023

Tourism is fascinating. Tourism is exhilarating. Tourism is also easily affected. By a lot of things ¬– from Mother Nature to politics. Those of us in the tourism industry know all too well that in the blink of an eye, a natural disaster can turn a beautiful top-selling destination into a disaster zone.

The great travel recovery is here. Now what?

Colleen Miele | Tourism | October 3, 2023

From nearly the first moment the world began emerging from COVID-driven lockdowns and travel bans, pundits began forecasting when the industry would return to pre-pandemic levels. Despite current global economic uncertainties and continued geopolitical instability throughout some regions of the globe, indicators are suggesting that the time for recovery is now.

Techy Travel in 2023: What Resorts & Hotels Need to Know

Liz Smith | Hospitality | September 19, 2023

Have you noticed how much easier it is to travel nowadays? Technology has improved the way we get out into the world – making it safer, more exciting and, ultimately, more accessible. With so many possibilities for properties to grow their business through travel tech, we’ve compiled a list of some of the top advancements!

Overtourism Management & Solutions: Where More Isn’t Better

Colleen Miele | Tourism | September 5, 2023

To help unpack the problem of overtourism (and identify solutions!) we’re looking at three wildly popular destinations around the globe to map out some of the ways they’re managing the issue and inspire action you can take in your own corner of the world.

The Travel Trend Resorts Need To Leverage This (And Every!) Summer

Colleen Miele | Tourism | July 25, 2023

If you were lucky enough to go to summer camp as a kid, you know some of the great joys in life. Ghost storytelling and s’mores making around a roaring campfire. Canoeing and swimming in murky, fish-filled lakes. Endless hiking through woodsy landscapes (before anyone even heard of forest bathing). Finding lifelong friends and crushing on cute counselors. Whether you stayed for a single week or the entire season, you knew you were experiencing peak summer fun.

Send Multi-Gen Vacation Pain Points Packing

Lynn Kaniper | Tourism | July 11, 2023

One of today’s hottest travel trends is a family affair. Literally, multi-generational travel is blipping strong on the radar, with bookings approaching pre-pandemic levels. And the trend shows no signs of slowing down any time soon. It’s not uncommon to see two, three, or even four generations of extended family members packing their bags and […]