As tourism and hospitality marketing experts, we keep our finger firmly on the pulse of accessibility for travelers. In addition to physical accommodations made at your destination or on your property, we recommend ensuring your digital presence is accessible. Just as climbing stairs is impossible for someone reliant on a wheelchair, navigating the internet can […]
Infographics are workhorses decked out in colorful racing silks. Adaptable to a variety of industries and topics, they harness information and turn it into content that’s quick to understand, engaging and memorable. If you’re thinking about using infographics in marketing, ask yourself: what kind of data do I have to share? Can it be visualized […]
A new crop of logo design trends is popping up in 2014. Vintage hand types, action lines, hexagons and letter stacks are replacing yesteryear’s gradients, holding circles and ellipses. By definition, a trend favors what’s currently popular but also recognizes that a change in direction is just a matter of time. So what’s a designer […]
Cascading Style Sheets. Nope, they aren’t spring-scented laundry implements for removing static cling from your wardrobe. Regularly referred to as CSS, it’s a long-established, behind-the-screen language used to code the look and formatting of web pages. Most recently, CSS3 has been boosting the power and flexibility of our websites, eye-catchingly visible in various browsers, more […]
I have always enjoyed art and design. Although creativity in these areas has never been my strong suit, I have grown a deep appreciation for those who have the talent. As I was browsing online one day, I came across a blog article that intrigued me. It was about logos—which absolutely fascinate me. Logos can […]
The time and space you have to market yourself becomes smaller and smaller with each passing day. Faster technology, shorter attention spans, growing competition—all of these contribute to the cacophony that exists in the marketplace. That is why your logo plays a very important role in your brand strategy. It’s the single most valuable element […]
The days have been getting shorter, flip flops have been exchanged for sweaters and the outdoors has experienced an autumnal color explosion. Whether it’s the warm tones of the changing leaves, the vibrant ornamental flowers or the tasty harvest colors, the Fall season is immediately associated with the rich hues that paint its landscape. According […]
Austin, TX-Flat panel displays, bacteria-resistant remote controls and guestroom automation were all the rage at this year’s HITEC show in Austin, Texas. This makes me happy, as I think we are finally reaching the point where technology is beginning to make things easier versus more complex (for both guests and operators). I recall a stay […]
IMEX Frankfurt is a great tradeshow for the international meetings industry. A key element is that the show hosts meeting buyers (brings them in for free) and real business is done. Last year (2010), over $2.1 billion worth of meetings were booked. This year, the number will be even higher. The show has terrific energy […]
Creating a library of impressive images is challenging, exciting and ultimately rewarding. The creative services of an experienced Art Director will help you every step of the way and insure your investment pays off in striking images that showcase your property. Select Your Photographer Start with the websites of photographers who specialize in travel and […]