As we escape the holiday months and reflect on the bombardment of advertising and branding in our culture, it is imperative to analyze what we have seen and come to an understanding of how the market lends itself to brand awareness. Against the heavy volume of advertisements in our inboxes, mailboxes and cable boxes, it […]
How the travel industry is getting involved in the largest shopping days of the year. For over 30 years, retailers have seen Black Friday bring in billions of dollars to their stores. To sweeten the pot, Cyber Monday, which originated in 2005, has added approximately $1 billion to the total spent over the unofficial kick-off […]
Marketing your company online is a must, and the options for doing so are myriad. Here at Dana, two of our favorite channels remain banner advertising and email marketing. Both have their pros and their cons. But is it worth pitting email marketing vs banner ads? Maybe not. Time and time again, we find that […]
Cascading Style Sheets. Nope, they aren’t spring-scented laundry implements for removing static cling from your wardrobe. Regularly referred to as CSS, it’s a long-established, behind-the-screen language used to code the look and formatting of web pages. Most recently, CSS3 has been boosting the power and flexibility of our websites, eye-catchingly visible in various browsers, more […]
A story with no ending. A puzzle with no solution. A race with no winner. An offline campaign that doesn’t track the results. All highly unsatisfactory and kind of pointless in the end. You spent a lot of time and a hefty portion of your marketing budget on that print ad, commercial, direct mail or […]
Every great brand has a personality. And like a real person, a brand builds relationships based on its characteristics and reputation. That is why defining the elements of your brand is essential. A brand is not simply a logo, a symbol or a tagline. A brand is a living entity—a collection of perceptions and beliefs […]
I was once compared to a baseball umpire. As a professional proofreader, it’s my job to make the calls on the rules of language and accuracy. When I do my job right, no one notices. But if I make a bad call, I’m bound to have an angry crowd to face. The reason why I […]
The time and space you have to market yourself becomes smaller and smaller with each passing day. Faster technology, shorter attention spans, growing competition—all of these contribute to the cacophony that exists in the marketplace. That is why your logo plays a very important role in your brand strategy. It’s the single most valuable element […]
Happy Holidays! The end of the year is upon us, and well, 2011 was…not too shabby. I really wish I could say that every business is booming, jobs are abundant and the sky is the limit for growth. But while there are positive signs, not everyone is there just yet… Things are different after these […]
Google has recently announced an end to its trial implementation of Google Tags, an advertising service that allowed businesses to show little yellow “tags” next to their listings on Google.com and Google Maps in order to call out and highlight their offerings. The announcement came on the heels of Google’s launch of Boost, a local […]