Educational travel is an unforgettable and immersive way to learn something first-hand while exploring new and exciting places. Think: adult (or family) field trips ANYWHERE you want to go, learning about ANYTHING you want to know. Academic adventures are all the rage.
Destination weddings are making a grand entrance in 2023 in fascinating locales, from European castles to sands in the Caribbean. We’re unveiling five remedies to make sure wedding guest pain points don’t show up unannounced and try to steal the show.
Although cannabis remains classified as a Schedule I substance at the federal level, more and more states are legalizing recreational marijuana for adult use. The list now stands at¬ 21 plus Washington D.C. – and counting. Since many of these states are still hammering out policy and licensing, we looked to the west to uncover travel trends from destinations who first blazed the legalization trail. We’re also touching on what’s happening in the tour operator and hospitality spaces to give you a fuller picture of cannabis tourism.
From pro sports to packaged goods, brands have been taking a long, hard look at their identities and choosing to make a positive change. Now we’re unpacking how travel, tourism and hospitality brands are viewing themselves through the lens of social responsibility to identify wrongs – and make them right.
Who benefits from accessible tourism? Everyone does. More people get the opportunity to enjoy travel destinations they may not have been able to visit with ease (or at all) before. The tourism industry welcomes more visitors. New jobs become available in the travel sector. In fact, it’s quite likely that you or someone you know […]
A Global Business Travel Association industry poll indicates a massive uptick in business trips for 2023, with 78% of travel managers and 85% of travel suppliers expecting higher or much higher numbers year-over-year. With slightly rusty skills likely to exacerbate these road warriors’ frustrations, we’ve unpacked three business traveler pain points — and eight solutions […]
As tourism and hospitality marketing experts, we keep our finger firmly on the pulse of accessibility for travelers. In addition to physical accommodations made at your destination or on your property, we recommend ensuring your digital presence is accessible. Just as climbing stairs is impossible for someone reliant on a wheelchair, navigating the internet can […]
When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. Case in point? Let’s look at two Gen Zs. One is a 13-year-old girl making an inspo board for her blowout bat mitzvah. The other is a 25-year-old woman planning the wedding of her […]
Can you name the top five influencers in the nation today? Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. users of TikTok, you will too. TikTok is one of the fastest-growing social apps to hit the planet. And it’s grown way […]
After two years of being at home and the revenge travel surge of 2022, the world has welcomed a more, shall we say, logical approach to vacationing. People are traveling again. Really traveling. To exotic places. Far-flung locales. Urban oases. We’re talking cross-this-off-your-bucket-list type outings. But they are doing it wisely. The travel trends of […]