From pro sports to packaged goods, brands have been taking a long, hard look at their identities and choosing to make a positive change. Now we’re unpacking how travel, tourism and hospitality brands are viewing themselves through the lens of social responsibility to identify wrongs – and make them right.
Who benefits from accessible tourism? Everyone does. More people get the opportunity to enjoy travel destinations they may not have been able to visit with ease (or at all) before. The tourism industry welcomes more visitors. New jobs become available in the travel sector. In fact, it’s quite likely that you or someone you know […]
A Global Business Travel Association industry poll indicates a massive uptick in business trips for 2023, with 78% of travel managers and 85% of travel suppliers expecting higher or much higher numbers year-over-year. With slightly rusty skills likely to exacerbate these road warriors’ frustrations, we’ve unpacked three business traveler pain points — and eight solutions […]
As tourism and hospitality marketing experts, we keep our finger firmly on the pulse of accessibility for travelers. In addition to physical accommodations made at your destination or on your property, we recommend ensuring your digital presence is accessible. Just as climbing stairs is impossible for someone reliant on a wheelchair, navigating the internet can […]
When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. Case in point? Let’s look at two Gen Zs. One is a 13-year-old girl making an inspo board for her blowout bat mitzvah. The other is a 25-year-old woman planning the wedding of her […]
Can you name the top five influencers in the nation today? Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. users of TikTok, you will too. TikTok is one of the fastest-growing social apps to hit the planet. And it’s grown way […]
After two years of being at home and the revenge travel surge of 2022, the world has welcomed a more, shall we say, logical approach to vacationing. People are traveling again. Really traveling. To exotic places. Far-flung locales. Urban oases. We’re talking cross-this-off-your-bucket-list type outings. But they are doing it wisely. The travel trends of […]
The entertainment industry has long been leading the way in representation. It’s past time for other business segments to do the same. To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, […]
Over the last two-plus years, we’ve seen our world transformed in ways no one could ever imagine, triggering a personal reckoning. “What is most important to me? Do I feel fulfilled? What brings me joy?” Industry research (you can read about some here, here and here) has documented these powerful feelings and motivations, unveiling a […]
We masked up. We quarantined. We crooned “happy birthday” to our loved ones through computer screens. For two long years. During this time, we saw images of the coronavirus pandemic on the news, heard about it on podcasts, and even watched it weaved into our favorite TV shows. We were literally, surrounded by it. TV […]