My beach read this summer was The Engagements by J. Courtney Sullivan. It follows intertwined stories of a diamond engagement ring, including a fictionalized account of Frances Gerety, who coined the legendary De Beers tagline “A Diamond Is Forever.” It got me thinking: what makes a good tagline? Over the years, I have written a […]
On August 13 and 14 of this year, Google hosted its second annual Google Engage Summit at the company’s headquarters on the Mountain View campus in Silicon Valley. Attendance was fully sponsored by Google, and 100 “All-Star” agencies were selected from 14,000 companies worldwide to participate in the conference. Dana Communications was among those selected. […]
Perhaps the sizzle of summer has you scouring Pinterest for vacation getaways or cool homemade treats. This picture-friendly social forum has certainly made a splash in the online community. And as we pointed out in our “Get Prepped for Pinterest” post a while back, the success and popularity of the service have prompted brands to […]
We all know the old “load and blast” theory of email marketing. Just design an email, code it up, pick a random email program and send it. This approach is great if you’re looking to put “email marketing” on your company letterhead, but not so good if you’re seriously trying to reach opted-in customers. Let’s […]
Dana enjoys a strong track record in meeting and conference marketing, from our long relationship with the International Association of Conference Centers (IACC) to our recent work with IMEX America and Starwood Hotels & Resorts. In fact, our President, Bob Prewitt, is the recipient of IACC’s highest honor: the Mel Hosansky Award for Distinguished Service […]
I’m often asked about blogging for SEO. Mostly, “Should we do it?” The answer: it depends. Blogs have a real SEO upside. They are a simple, cost-effective way to create a consistent stream of new content that keeps a website on Google’s radar. Google strives to index new content quickly, and when a site is “known” for […]
Even though coding for email marketing is, in many ways, easier than that of a website, mistakes are very common. From using functionality that doesn’t render well on certain mobile devices to developing code that email clients just won’t understand, email development has its fair share of frustration. Fortunately, HTML email issues are easy to […]
In the hospitality and tourism worlds, marketing to tour groups has long been a great way to get heads in beds and feet in a destination. It’s an important opportunity to maximize revenue and enrich a community’s economy. Each group brings dozens of tourists at once, and every one that arrives carries another pocketful of […]
Maintaining color consistency is crucial to a brand’s success. In fact, consumer confidence is often a direct result of brand color recognition. Think about it. What if the logos were dropped from those brown delivery trucks out on the road? You can bet passersby will still assume they’re UPS®. And what if you gave someone […]
Memorial Day—the unofficial start of summer—has already come and gone, and now the Red Hot Topic of summer vacation kicks off too. To further commemorate the true meaning of this holiday, let’s discuss how travelers are choosing to mix their getaways with good deeds. What more patriotic way is there to celebrate your hard-earned freedom […]