Even though coding for email marketing is, in many ways, easier than that of a website, mistakes are very common. From using functionality that doesn’t render well on certain mobile devices to [...]
In the hospitality and tourism worlds, marketing to tour groups has long been a great way to get heads in beds and feet in a destination. It’s an important opportunity to maximize revenue and [...]
Maintaining color consistency is crucial to a brand’s success. In fact, consumer confidence is often a direct result of brand color recognition. Think about it. What if the logos were dropped [...]
Memorial Day—the unofficial start of summer—has already come and gone, and now the Red Hot Topic of summer vacation kicks off too. To further commemorate the true meaning of this holiday, let’s [...]
Conveying the true essence of a brand is not always easily accomplished through print alone. Sure, we can work to create the most compelling ad to make consumers want to pack their bags and jump [...]
In Part 1 of this series, Destination Wedding Trends 2013, we pondered the important questions regarding who destination wedding couples are, where they come from, where they go to tie the knot [...]
Over the past 30 years, Dana has specialized in travel and tourism marketing, starting with conference centers, hotels and golf/spa resorts as primary clients. Our mission is to sell the [...]
Let’s face it, the cost of acquiring new customers is rising, and the budgets allocated to doing so are diminishing. In a buttoned-up market where consumers are becoming discerning frugalists, [...]
“Will you love, honor and cherish…?” is the most momentous question brides and grooms ask themselves when they marry, but it’s far from the only one. As my new husband and I learned firsthand, [...]
HOPEWELL, New Jersey – March 28, 2013 — How do you add a certain je ne sais quoi to a Philadelphia-area destination? That’s what Chester County Conference and Visitors Bureau was seeking when the [...]