The key word in the title of this post is “with”—your agency is your partner, and any relationship in life is based on mutual respect and trust, or at least the good ones. So here are some tips on working with a marketing agency: Communication Is Crucial In order to share the creative vision with […]
In today’s immediate gratification society, precious few customers are willing to dial a phone and sit patiently listening to hold music in their quest for help. Or obediently push buttons throughout a series of recorded prompts in search of answers. If your business hasn’t already engaged in social media customer service (A.K.A. social customer service), […]
The Dana crew recently returned from IMEX America 2015, the show’s milestone 5th edition. First-timers and half-decade veterans alike were awestruck by the exhilarating pace and colorful pageantry of this colossal production that truly illuminates the Vegas Strip. In 2011, the IMEX team first introduced the original format used for IMEX in Frankfurt, Germany to […]
Search engine optimization (SEO) is all about helping potential customers find your business by creating brand awareness, while driving site traffic and sales. This is especially true for the restaurant industry. Following are some basic SEO tips for restaurants that can help you get the most out of your website. Understand How Diners Search People […]
Have you jumped on the content marketing b(r)andwagon? Before you leave your traditional marketing efforts in the dust, take a moment to consider content marketing vs traditional marketing. “Traditional marketing interrupts, while content marketing informs.”* You’re familiar with the attention-getting goals of traditional marketing tools like emails and banner ads, but how comfortable are you […]
Understandably, you want sales. But sales conversion can take time when talking to new prospects. We can target and reach recipients that fit the profile we want, but they don’t necessarily know about you yet. Unfamiliar buyers need time to educate themselves about your products, destination and reputation before they can build trust in you. […]
Loyal followers of this blog may remember that we offered some handy corporate social responsibility strategies two years ago. But it’s a topic that bears repeating. In fact, we can’t stress the importance of corporate social responsibility (CSR) enough. Here are just a few reasons why you should institute your own program (plus some shining […]
Is your branding spot-on or off target? Companies can spend lots of time and money building their brand, however even the most popular businesses can make missteps. The best branding is a continual ongoing effort—make a plan, stick with it and evaluate what you are doing and whether it’s best for your brand. Don’t fall for these […]
If you’re in the early planning stages of opening a new hotel, you’re very likely mired in a trillion tiny—yet critical—details and complications. The inherent red tape in attaining permits. The like-clockwork construction delays. The time-consuming search for a staff that can fulfill your vision. So it would be no surprise if the whole “heads […]
A trend by definition is the general direction by which something is developing or changing. In relation to web activity and functionality, it seems we’re always in a state of change and/or development. So as we dip into the summer months of 2015, with the new year quietly getting closer, let’s look at some of […]