In Branding

hands holding the worldLoyal followers of this blog may remember that we offered some handy corporate social responsibility strategies two years ago. But it’s a topic that bears repeating. In fact, we can’t stress the importance of corporate social responsibility (CSR) enough. Here are just a few reasons why you should institute your own program (plus some shining CSR examples).

Expense Reduction

Environmental responsibility is one of the simplest and most impactful CSR initiatives you can tackle. And going green doesn’t just reduce your carbon footprint…it slashes operating expenses. You can cut waste by creating digital materials instead of printing them, reusing and recycling resources wherever possible, even just flipping off the lights when you leave a room.

CSR At Work | IMEX America established its Green Team to make tremendous strides for sustainability by encouraging and rewarding exhibitors and hosted buyers that take action for environmental responsibility.

Beautifying Surroundings

In the hospitality and meetings industry, gorgeous grounds can lead to a stunning bottom line. So everything you do to help Mother Earth has the added benefit of boosting sales.

CSR At Work | Palace Resorts created the Moon Palace Private Reservation as a natural wildlife habitat. This impressive undertaking was awarded certification by the National Commission for Natural Protected Areas.

Industry Advancement

When you grow your market segment—through professional education and training, networking, pooled resources and innovations—everybody wins.

CSR At Work: The leadership of Dana Communications have served as board and committee members, as well as keynote speakers for a vast collection of industry organizations including the International Association of Conference Centers (IACC), Hospitality Sales and Marketing Association International (HSMAI), Destination Marketing Association International (DMAI), Convention Industry Council (CIC), Professional Convention Management Association (PCMA), Institute of Culinary Education (ICE) and Society of Wine Educators.

Good Old-Fashioned Niceness

This is the category that immediately comes to mind when you hear the phrase corporate social responsibility. It’s about doing good works for worthy organizations and the community at large.

CSR At Work: From repurposing worn-out tennis balls to recycling oyster shells, Kiawah Island Golf Resort thoughtfully and creatively focuses its CSR efforts for the greater good. Here at Dana we share our time, talent and resources to benefit nonprofit and community organizations including our local organic garden, Hopewell Arts Council and Saint Ann School. Our owners have served on local school and bank boards, and our own Lynn Kaniper was recently honored by The International Women’s Leadership Association for her contributions to family, career and community.

Need help crafting your own effective and inspiring CSR program? Contact Lynn Kaniper at or 609.466.9187 ext. 117 today.

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