Memorial Day—the unofficial start of summer—has already come and gone, and now the Red Hot Topic of summer vacation kicks off too. To further commemorate the true meaning of this holiday, let’s discuss how travelers are choosing to mix their getaways with good deeds. What more patriotic way is there to celebrate your hard-earned freedom […]
In Part 1 of this series, Destination Wedding Trends 2013, we pondered the important questions regarding who destination wedding couples are, where they come from, where they go to tie the knot and the reasons why they roam. In Part 2 below, we’ll explore more about destination wedding marketing and how best to reach them. […]
“Will you love, honor and cherish…?” is the most momentous question brides and grooms ask themselves when they marry, but it’s far from the only one. As my new husband and I learned firsthand, slightly more than a million tiny to monumental decisions and demands comprise the entire wedding planning process. Recently, I shared a […]
When we say agritourism is a “growing” market, we’re not just planting puns. Lately, agritourism has proven to be one of the most quickly emerging segments of the travel industry. “What is it?” you ask? Simple answer. Agriculture + Tourism = Agritourism. Whether a working farm, ranch or winery, it’s where the two meet. Agritourism […]
If you’re connected to social media, whether you realized it or not, you’ve likely seen someone post an Instagram photo. A startup launched in October 2010 and bought by Facebook in 2012 for $1 billion, Instagram’s popularity continues to soar, boasting over 100 million monthly active users and 40 million photos uploaded per day. Like […]
As the saying goes, “it IS better to give than to receive.” When done sincerely and consistently, the plentiful rewards far surpass that wonderful, warm-and-fuzzy joy you feel from acting philanthropic only every now and then. Gone are the days when writing a single check comprised an entire corporate social responsibility (CSR) program. Today, CSR […]
How do you know a good trade show? They’re easy to spot. Sellers sell. Buyers buy. But these days—in a tough economy and with associated costs mounting—such success must be certain before either will even attend. Once there, swinging business and a high ROI are far from guaranteed. That’s why we’re champions of hosted buyer […]
Now that I’ve been married for a whole month—and am nearly recuperated from our whimsical bridal bonanza—it’s time I share my Walt Disney World destination wedding adventure with you. Let the memories begin! Perhaps the easiest part of planning a destination wedding was deciding to have one in the first place. We’re from New Jersey […]
Marketing your company online is a must, and the options for doing so are myriad. Here at Dana, two of our favorite channels remain banner advertising and email marketing. Both have their pros and their cons. But is it worth pitting email marketing vs banner ads? Maybe not. Time and time again, we find that […]
You’ve attracted their attention. Maybe even earned some affection. But how, oh how, do you keep them coming back for more? Here at Dana, we have a branding mantra we echo time and time again: Dwell in the hearts and minds of your customers. Turning their heads for the first time isn’t always the hard […]