For years now, you’ve been hearing about the power of video marketing and all the reasons why your business needs video marketing. And over time, video’s capabilities—and marketing muscle—have only strengthened. Sure, videos are popular, fun and entertaining. They set you apart from your competition, engage your customers, increase brand recognition and understanding, engender trust […]
Adventure travelers signify an important, emerging market that crosses age and income brackets and also stretches across geographic regions. According to the United Nations World Tourism Organization (UNWTO), adventure tourism is quite lucrative and continues to grow. Research shows it’s worth upwards of $263 billion per year in international departures leaving from North America, Europe […]
Incredibly persuasive and valuable, personal recommendations maintain a powerful role in marketing. Customers are still more inclined to buy in to supporting endorsements from someone they admire than they are to paid advertising alone. Back in the day, we’d merely call it “word-of-mouth.” We can even now, but with the times a-changin’ as they tend […]
The massive tours and activities sector is finally going online, and it’s taking us all with it. Which leads to a crucial question: Are you ready to ride along? Skift, the travel industry’s largest intelligence platform, recently released its “Future of Tours and Activities Tech and Marketing” report, detailing this very subject at length. And […]
This summer, at the Boutique and Lifestyle Hotel Summit, more than 250 key players gathered for this sector’s leading international hotel conference and exhibition. Much like boutique hotels themselves, it was a creative and inspiring scene, bursting with enthusiasm and promise for the remainder of the year and well into 2017. A panel of experts […]
The Dana crew recently returned from IMEX America 2015, the show’s milestone 5th edition. First-timers and half-decade veterans alike were awestruck by the exhilarating pace and colorful pageantry of this colossal production that truly illuminates the Vegas Strip. In 2011, the IMEX team first introduced the original format used for IMEX in Frankfurt, Germany to […]
Memorial Day is right around the corner, and with it, summer’s unofficial kickoff. For many of our hospitality clients, that’s when things really start heating up! There’s just something about those extended holiday weekends that provokes your guests to take a break, pack their bags and let the good times roll. So now is a […]
Octothorpe or pound sign? Number sign? For musicians, the sharp symbol. To Unicode pros, it’s something called a “viewdata square.” To editors, the “insert-a-space” mark. Maybe a universal signal for a little Tic-Tac-Toe? Historically, all of the above. But ask any teenager weaned on social media, and they’re likely to say “hashtag.” Oh, #KidsTheseDays. #WhatTheHeckIsAHashtag? […]
“Nobody reads anymore.” Quite possibly, the three most offensive words ever uttered to a professional writer. My friend, a high school English teacher, hears a similar line. “There’s no point to learning how to read and write the ‘old-fashioned’ way,” her students swear. “We understand Textese perfectly.” Textese. Textspeak. SMS language. You know, that pervasive […]
In the hospitality and tourism worlds, marketing to tour groups has long been a great way to get heads in beds and feet in a destination. It’s an important opportunity to maximize revenue and enrich a community’s economy. Each group brings dozens of tourists at once, and every one that arrives carries another pocketful of […]