Lately here at Dana, we’ve had trade shows on the brain. Returning to Las Vegas very soon is our client IMEX America, the country’s biggest global incentive travel, meetings and events industry trade show. We’ve been quite busy cranking out the final pieces of their 2019 trade show marketing campaign. And, it seems like only […]
Having recently returned from IMEX in Frankfurt, and being just a few months away from IMEX America, the Dana team has been pretty focused on both editions of this global incentive travel, meetings and events industry trade show. Though on our ninth year with this client, each time we find ourselves deeply impressed by the […]
Believe us on this one: Nobody really likes the ridiculous trust fall craze. Unless, of course, you’re checking out those epic trust fall fail videos that are all but crashing the Internet. But! Team-building has repeatedly been proven to impact—in a good way—the companies and groups who proactively embrace it as a strategy for connecting […]
Right on the silky, sparkly heels of holiday marriage proposal season, the peak wedding planning rush is now upon us. Many times, that first big step down the aisle begins with a starry-eyed search for the perfect wedding setting. Here at Dana, we’ve provided our marketing strategies for local wedding venues and popular destination wedding […]
The eighth of Dana’s annual trips to Las Vegas for IMEX America recently concluded, and we’re still amazed, inspired and motivated by what we learned. As always, we were delighted to reunite with our clients, the Brighton, England-based IMEX Group team. We weren’t alone. More than 13,500 incentive travel, meetings and events colleagues from around […]
Since 1983, when Holiday Inn and Marriott introduced theirs, both major chain and independent hotels alike have seen the value of implementing loyalty programs. Meant to entice guests to stay at a specific hotel or with a specific brand or group of properties repeatedly, they promise incentives—recognition, advantages and redeemable rewards—to return. Let’s face it, […]
It’s been a few weeks since the global sensation ended, but I’m still coming down from the high that was IMEX 2018. What is IMEX, you say, and what makes it such an elevated experience? Dana has been working with the IMEX Group since 2011. That’s when they duplicated their wildly successful, worldwide exhibition for […]
Consider it official: Vacation planning for the year is now in full swing. Wherever these travels whisk you, your fellow wanderers, your customers or your business efforts, consider the importance of participating in sustainable tourism. So, what does that term mean, and why should you care? Let’s shed some light on this mission, as well […]
If you’re in the hospitality biz, you know that food and beverage operations can really drive profits. From indie boutiques to international chains, many hotels and resorts report that it can claim up to the biggest share of overall revenue. So, are you getting your fill of hotel food and beverage revenue? We’ll examine the […]
As the seasons start heating up, so do the year’s top industry events. Here at Dana, we’re already prepping for this October’s IMEX America! Our client since launching in Las Vegas seven years ago, it’s the biggest meetings industry trade show in the U.S., where every sector is represented. Watching a leader like this firsthand […]