In an age of AI-powered chatbots, TikTok trends and ever-evolving algorithms, email marketing might feel like a relic of the past. But don’t be fooled: email marketing is not only alive, it’s thriving. For hoteliers, resort owners and destinations, email marketing remains one of the most powerful and cost-effective tools to engage guests, boost bookings […]
Are you ready to make your hotel or resort a welcoming environment for all guests, including those who identify as neurodivergent? With around 15-20 % of the population falling under this category (and some publications citing over 30%), it’s high time we make some adjustments to accommodate everyone’s unique needs.
Have you noticed how much easier it is to travel nowadays? Technology has improved the way we get out into the world – making it safer, more exciting and, ultimately, more accessible. With so many possibilities for properties to grow their business through travel tech, we’ve compiled a list of some of the top advancements!
At the intersection of profit and purpose, you will find cause marketing. Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more for products and services contributing to humanitarian efforts. By partnering with local charitable organizations, your property and its guests can experience the joy of giving back one vacation or spa treatment at a time. In this way, the act of pampering oneself benefits the greater community. And this makes everyone feel great.
Educational travel is an unforgettable and immersive way to learn something first-hand while exploring new and exciting places. Think: adult (or family) field trips ANYWHERE you want to go, learning about ANYTHING you want to know. Academic adventures are all the rage.
We all need to evolve virtually now—and the IMEX Group has done it right. In lieu of its annual trade show in Las Vegas, our longtime client produced this year’s second PlanetIMEX, during which thousands of global events, meetings and incentive travel professionals gathered online. IMEX successfully wowed us with a virtual event featuring lots […]
Did you catch Dana’s blog on 2019 Corporate Travel Trends? The very first trend listed was bleisure, and we stand by our proclamation: “Bleisure is here to stay.” In fact, we’ve been hearing more and more about it lately, and perhaps, partaking of a little bleisure ourselves. So, our team decided to dive deeper into […]
Hard to believe, but 2019 is in the books, and we’re all embarking on another decade. Things seem to be changing at a crazy-fast pace these days, and it can be tough to catch our breath, much less evaluate our position, train ourselves to evolve and plan accordingly. But really, what better moment to focus […]
According to the 2019 Global Meetings and Events Forecast, produced by American Express Global Business Travel, planners and hoteliers headed into the year with a positive POV of the market. It’s a continuation of about the last four years, when we’ve been seeing incremental growth where we witnessed a decline only a decade ago. In […]
The Dana team just returned from our longtime client IMEX America’s ninth edition in Las Vegas. As always, this biggest-and-best-in-the-US trade show for the incentive travel, meetings and events industry rivaled its host city in spectacular brand exposure and oh-so-flashy fun. And that means it’s time to bookend our blog series on effective trade show marketing. […]