I have spent most of my life in the branding business. Every day, I think about creating, maintaining, migrating, inventing, reinventing, positioning, repositioning, maximizing, enhancing and extending brands. I help to develop brand standards, brand stories, brand statements and brand icons. I deal with logos, tag lines, graphic standards, colors, sounds and shapes. Thoughts about […]
Every website project begins with a design phase that focuses on information architecture and the user experience. It’s all about sitemaps, wireframes, functional specification documents, technical requirements and design mockups. Each stakeholder provides his/her input to craft the form and function of the site with the focus on the end-user: the customer. But there’s another […]
The Google AdWords platform has rolled out a bundle of changes over the past six months. Which means it’s important for campaign managers to understand their account options and balance the choices for their paid search advertising campaigns. To help facilitate this process, check out the following breakdown of the most important issues. Let’s start […]
It’s a sure bet prospective guests or clients are turning to search engines and online reviews to learn more about you. What do they find when they search your business or destination? Use these strategies to knock down the negative and keep results relevant and positive: 1. Know everything that’s said—every day. Many simple, user-friendly […]
There’s a new social medium hitting the Net hard these days—in fact, it’s already garnering more referral web traffic than Google+, LinkedIn, YouTube and Reddit combined. As a travel marketer that knows the importance of viral advertising, I say any channel showing that kind of potential should definitely be on our radar—and yours. So allow […]
Dana Takes Home Two Silver and Two Bronze Awards for Winning Entries NEW YORK, NY (February 28, 2012) – The Hospitality Sales & Marketing Association International (HSMAI) presented Dana Communications with four Adrian Awards last night at a black-tie gala held at the New York Marriott Marquis. In its 55th year, the Adrian Awards event […]
A great blog brings attention to your business, wins new customers and creates a fan base for your brand. Whether you’re already blogging, or just thinking about getting started, avoid these five business blogging mistakes. Your blog will thrive, and readers will keep coming back for more. Mistake #1. Pushing too much product content Focus […]
Dana Communications’ Web Development for Westminster Hotel Results in Global Recognition Hopewell, NJ, January 31, 2012 – Westminster Hotel in Livingston, NJ, was recently honored with the Best Website award at the WORLDHOTELS 2012 Global Annual Conference held on January 13-16 at the Royal Garden Hotel in London. Designed and developed by Dana Communications, WestminsterHotel.net […]
Sure, Twitter attracts Justin Bieber and Lady Gaga fans in hordes (16+ and 17+ million followers respectively), as well as last-minute deal hunters (think JetBlue Cheeps). But can the micro-blogging site compete with other social media platforms in building brand awareness? In December, Twitter announced a redesign of its website and apps, making the start […]
The time and space you have to market yourself becomes smaller and smaller with each passing day. Faster technology, shorter attention spans, growing competition—all of these contribute to the cacophony that exists in the marketplace. That is why your logo plays a very important role in your brand strategy. It’s the single most valuable element […]