People’s lives have become increasingly hectic and stressful, and we often find ourselves dependent on technology. And while wellness travel has been on the rise in recent years, it’s now more popular than ever. Here’s more on this growing trend and how you can capitalize on it: The future is female. Women make up the […]
Today, June 5, is World Environment Day, designated by the United Nations as a call to action to preserve and enhance our environment. For all of us in the travel industry, it’s an appropriate day to talk about the future of sustainable travel. In honor of World Environment Day, Dana has collected the following takeaways […]
What do business travelers really want? Dana takes a look at some 2019 corporate travel trends worth consideration. Plus, our own global business travelers, Dana President Lynn Kaniper and Sr. Account Executive Wes Hackmann, offer a few tips and insights on their recent travels to Bangkok, Thailand, and Brighton, England. Bleisure is here to stay. […]
Dana’s team is always on the go, roving around the globe to cater to clients near and far—which provides the perfect POV for watching what’s happening in the incentive space. Every day, we see that people, more than ever, are seeking experiential rewards. And they’re willing to pay for them, as budgets continue to rise. […]
It’s the first quarter of the year, so this is likely not the first “trends” blog post you’ve read. But, if you operate in the travel sector, it is an important one. Because we’re sharing five of the tourism marketing trends our agency will be bringing to our own clients in 2019. While they’re not […]
From our Luxury Travel Market Segmentation blog post, you already know that this sector is expected to reach $1.154 trillion in worldwide revenues by 2022. This time around, we’re exploring the luxury travel industry trends fueling this exponential growth and reporting on the seven you need to know right now… Trend 1: Luxury for good […]
What storms are brewing for the meetings industry, or are calm days ahead? As the industry ramps up for a new year, we’re gauging current trends and predictions to develop a meetings industry forecast for our clients. Here are four patterns we’re watching now: Costs will continue to rise. The meetings industry is certainly more […]
Specializing in hotel, resort, travel and lifestyle marketing, as we do, we’ve been hearing a lot about the “customer experience” lately. Which is not to be confused with “customer service.” So, how do we describe customer experience? And what is the difference between customer service and customer experience? Let’s crack the distinction. Whichever meaning we’re […]
As the seasons start heating up, so do the year’s top industry events. Here at Dana, we’re already prepping for this October’s IMEX America! Our client since launching in Las Vegas seven years ago, it’s the biggest meetings industry trade show in the U.S., where every sector is represented. Watching a leader like this firsthand […]
Adventure travelers signify an important, emerging market that crosses age and income brackets and also stretches across geographic regions. According to the United Nations World Tourism Organization (UNWTO), adventure tourism is quite lucrative and continues to grow. Research shows it’s worth upwards of $263 billion per year in international departures leaving from North America, Europe […]