In Trends

women high-fiving after yogaPeople’s lives have become increasingly hectic and stressful, and we often find ourselves dependent on technology. And while wellness travel has been on the rise in recent years, it’s now more popular than ever.

Here’s more on this growing trend and how you can capitalize on it:

The future is female.
Women make up the largest share of wellness travelers. Case in point: Outfitter REI reports that women comprised 59% of their excursion participants in 2018—and registrations for female-only adventure trips more than doubled from 2018 to 2019.

Women are flocking to wellness trips—particularly adventure-focused experiences—in search of vacations that are more transformational than spending a few days at the beach. Partaking in these bold activities alongside other women helps create a special bond.

Additionally, these female travelers tend to have money to spend. Women seeking these experiences are often in the thick of their careers and in need of a mental break and an emotional high.

Hot springs are springing to life.
Mineral-fed hot springs have long been a source of health, wealth and healing in European and Asian cultures. But this spiritual- and wellness-focused approach to hot springs hasn’t quite caught on in the US—until now. For Americans, hot springs have traditionally been seen more as a recreational activity, but that attitude is shifting.

Approximately 28 states have hot springs, with most in the west and southwest. Long-closed facilities are reopening, and many springs that have had the same owners for decades are changing hands—and new owners are trying to reframe the destination spa experience. Rather than simply offering a soak, facilities are adding amenities like massage rooms, dining outlets and overnight accommodations.

woman in a hot springGood vibrations.
Sound baths are on an upward trajectory. But what are sound baths exactly? They’re meditation-like classes that use calming instruments and vibrations, with the goal of reducing ailments like stress, anxiety, insomnia and more.

One upside for properties looking to provide this meditative experience: It can be done in spaces like ballrooms, making a good addition to meeting packages and option for leisure travelers.

New face of festivals.
Music festivals have gained popularity in recent years, but they’re not just offering attendees a chance to listen to their favorite artists—wellness activities are becoming a major part of these events. World-renowned festivals like Glastonbury in the UK have dedicated spaces for yoga and meditation. Yoga was also present at this year’s Sea.Hear.Now festival in Asbury Park, New Jersey, along with vitamin IV injections. So if your property is hosting an event, consider adding wellness facets to the lineup.

Wellness and work.
One of the many reasons people are seeking out wellness experiences is because they need an escape from work-related stress. Workers are trying to remain happy and healthy while still being productive in their careers. That’s why meeting planners are increasingly incorporating wellness into their events—everything from yoga and meditation sessions to spa treatments and quiet zones.

And of course, healthy F&B options are always top-of-mind. Going beyond meal choices, planners are seeking flexible meal scheduling and creative alternatives to cocktail receptions.

Ready to dip your toes into the wellness pool? Dana can help. Reach out to Lynn Kaniper at 609.466.9187 ext. 117 or

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