Wondering which social media marketing channel was rated most important in a recent BtoB magazine survey*? If you guessed LinkedIn, good for you. It beat out Facebook 27% to 20% among 577 respondents. So how can your company take advantage of LinkedIn’s social strengths? We uncovered five red-hot uses (besides recruitment). Use LinkedIn to support […]
Google has recently announced an end to its trial implementation of Google Tags, an advertising service that allowed businesses to show little yellow “tags” next to their listings on Google.com and Google Maps in order to call out and highlight their offerings. The announcement came on the heels of Google’s launch of Boost, a local […]
I recently attended a few events for Social Media Week, a global, multi-city social media extravaganza. It was great to become part of the conversation, in real time, on topics that are affecting advertising and branding agencies. Media outlets are rapidly changing. Therefore, clients—and, more importantly, their consumers—are asking questions. One panel discussed the purchase […]
First Google and Yahoo. Then Facebook. LinkedIn. Blogging. YouTube. Twitter. Wikipedia. Foursquare. Now what? Well…meet Quora, an online tool meant to serve as a continually improving collection of questions and answers—all created, edited and organized by everyone who uses it. Is this just another phase in the evolutionizing of social media? Or can you, as […]
Consumers are constantly digesting information in new ways, and when they’re always on the go, so must your marketing efforts be. Enter Foursquare, a mobile application that encourages users to explore their neighborhoods and be more aware of what’s around them. It is a friend-finder, a social city guide and a game that challenges users […]
In a world of user reviews, blogging and posting, word-of-mouth is a powerful form of advertising…if managed effectively. As hospitality marketing specialists, Dana knows how to protect brands and reputations on social media websites and blogs. We also know that how you respond to criticism posted about your destination can be more important to your […]