At an estimated $32.97 billion in ad revenues for 20161, it’s safe to say that social media marketing is serious business. And the travel industry is increasingly getting on board—last year, 46% of travel brands advertised on social media, a full 12.1% increase over 2015. Why? According to eMarketer, these brands report that social media […]
Incredibly persuasive and valuable, personal recommendations maintain a powerful role in marketing. Customers are still more inclined to buy in to supporting endorsements from someone they admire than they are to paid advertising alone. Back in the day, we’d merely call it “word-of-mouth.” We can even now, but with the times a-changin’ as they tend […]
Remember the first time you saw your brand’s Facebook ad or promoted Tweet? You probably thought to yourself, “This is the future of advertising.” But the digital world moves faster than the speed of the Internet, so there’s already a 2.0 version of social media marketing. Say hello to social media storytelling. Not simply content […]
In today’s immediate gratification society, precious few customers are willing to dial a phone and sit patiently listening to hold music in their quest for help. Or obediently push buttons throughout a series of recorded prompts in search of answers. If your business hasn’t already engaged in social media customer service (A.K.A. social customer service), […]
Social media marketing for the hospitality industry has been a growing trend as social media as a whole has become more and more popular over the past few years. Increasingly, consumers and businesses are using these networks to make their travel plans. It has become essential for hotels and resorts to keep up with their competitors […]
Oh, those TripAdvisor reviews. They can be your best ambassador (“Lovely stay” and “GREAT staff”) or worst enemy (“Disappointing” and “It’s a dump”). Yet, more than social networking sites like Facebook and Twitter, review sites like TripAdvisor have greater impact on your brand reputation and directly correlate with a traveler’s decision to book. It may […]
Businesses are always looking for ways to stay ahead of their competition, remain connected to their existing customers and reach new ones. With the increasing usage of social media networks, businesses should include these in their marketing efforts. But the differences between social media platforms for marketing can leave a person hesitant to even try […]
Octothorpe or pound sign? Number sign? For musicians, the sharp symbol. To Unicode pros, it’s something called a “viewdata square.” To editors, the “insert-a-space” mark. Maybe a universal signal for a little Tic-Tac-Toe? Historically, all of the above. But ask any teenager weaned on social media, and they’re likely to say “hashtag.” Oh, #KidsTheseDays. #WhatTheHeckIsAHashtag? […]
Perhaps the sizzle of summer has you scouring Pinterest for vacation getaways or cool homemade treats. This picture-friendly social forum has certainly made a splash in the online community. And as we pointed out in our “Get Prepped for Pinterest” post a while back, the success and popularity of the service have prompted brands to […]
If you’re connected to social media, whether you realized it or not, you’ve likely seen someone post an Instagram photo. A startup launched in October 2010 and bought by Facebook in 2012 for $1 billion, Instagram’s popularity continues to soar, boasting over 100 million monthly active users and 40 million photos uploaded per day. Like […]