It’s no secret that on-page content is only one part of producing a well-optimized hotel website. Search engines have long sought ways to determine the credibility of websites for ranking purposes. Linking has been—and still is—a very important part of the formula for determining search engine results. At the same time, enterprising SEOs have always […]
The Google AdWords platform has rolled out a bundle of changes over the past six months. Which means it’s important for campaign managers to understand their account options and balance the choices for their paid search advertising campaigns. To help facilitate this process, check out the following breakdown of the most important issues. Let’s start […]
About a year ago, Google introduced a new AdWords advertising feature called Ad Extensions, which provides space for pay-per-click advertisers to include up to four links to their websites, underneath their sponsored listing. Ad Extensions makes it uber easy for advertisers to update existing ads on a continual basis, refresh and promote various or seasonal […]
We hear it all the time: Google is constantly changing the algorithm—you must continually adjust strategies and tactics to keep up. Often this strategic advice is coming from an SEO professional. Nonetheless, we don’t buy it. It’s an accepted fact that the first part of the statement is true. Google regularly makes minor changes to […]
For our clients, search engine marketing continues to be one of the most reliable, affordable sources of site traffic—with the potential to produce quality visits from new visitors. But the strategy behind it can be complex. One question that seems to be asked of our search pros regularly is, “Should I be bidding on my […]